Marketing Analyst, Global YouTube Marketing

This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Chicago, IL, USA; Los Angeles, CA, USA; New York, NY, USA; San Bruno, CA, USA.Minimum qualifications:

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
• Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.
  
  

Preferred qualifications:

• Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics.
• Experience in marketing analytics working in CPG, tech, TV, media, music, subscription services.
• Experience building user-facing data dashboards.
• Understanding of advanced analytics methods, matched market tests, marketing mix modeling.
  
  

About The Job

In this role, you will be understanding the impact of YouTube’s marketing efforts on its subscription businesses. You will express passion for marketing measurement. You will be responsible for working with global methodologies, tools and vendors, building and managing a measurement framework for YouTube subscription businesses, reporting on metrics, conducting analyses, and extracting actionable insights that will shape how the business plans marketing investments and reports on marketing ROI. You will also be able to communicate well with business strategists who are tasked with developing and optimizing marketing programs.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Develop the methodology and calculations for measuring marketing investments across our subscriptions businesses in collaboration with product-area campaign analysts and data science team members.
• Apply methodology to guide marketing spend decisions on a regular and ad hoc basis, and own quarterly reporting of associated performance metrics.
• Work with product area campaign analysts and marketing partners on translating business questions into appropriate measurement plans that will inform tactical business decisions for go-to-market planning
• Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing efforts for core success metrics and KPIs that inform business decisions.
• Communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .