Manager, Brand Marketing

Reporting to the Director of Brand Marketing, the Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance, and consumption – ultimately winning new users and building brand love. BMMs embody our commitment to giving a 'local face to a global brand' by creating, planning, and executing innovative local brand campaigns while ensuring consistent and accurate brand representation. As a key member of the Marketing team, you'll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.

All the responsibilities we'll trust you with:

CONSUMER INSIGHTS

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution. Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region.

REGIONAL BRAND MARKETING

Protect brand equity by ensuring all local brand efforts align with national/global strategy and guidelines. Develop and execute innovative, insights-driven local '360' marketing plans that drive demand for our product and increase awareness through occasions and consumer activations. Execute year-round, always-on-occasion plans (work, socializing, study, fitness, gaming). Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives. Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results, and sharing learnings throughout campaign development & execution. Always identify emerging consumer trends and opportunities for Red Bull Marketing to activate consumers in new and exciting ways.

BEVERAGE INITIATIVES AND SALES SUPPORT

Lead all regional product launches, building & developing cross-functional plans within the region. Ensure regional look and feel utilize national marketing assets when possible while following national/global creative guidelines. Leverage national programming to drive sales in regional retail accounts. Identify regional event barters that can be leveraged for Sales and Shopper Marketing.

ADVERTISING & CREATIVE

Provide Advertising Team local insights to guide the planning and execution of regional advertising plans. Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers. Develop clear creative briefs to ensure agencies deliver world-class creative output.

BUDGET MANAGEMENT, REPORTING & BRAND STANDARDS

Ensure all local brand/beverage efforts are executed following national/global strategy and guidelines. Ensure consistency of strategy across each campaign element, driving "best-in-class" execution. Develop appropriate and measurable marketing objectives for all campaigns. Manage Brand Marketing budgets within the region. Monitor and share competitive marketing activations with National Brand team.

Your areas of knowledge and expertise that matter most for this role:

• 3+ years of brand marketing experience
• Experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments
• Must have a valid U.S. driver's license
• Bachelor's degree or equivalent work experience
• Must be fluent in English; additional language skills an advantage
  
  

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,600 to $128,400 + cash incentives. Range may differ for NYC & SFO Bay Area work locations. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.