Manager - Agency Digital Marketing

Description

Job Summary

The Manager, Agency Digital Marketing, will oversee daily operations, manage team leaders, and drive innovation, efficiency, and results across the digital marketing portfolio. They will possess a deep knowledge of SEO and Paid Media with strong leadership and client success expertise, ensuring measurable ROI for our clients and continuous growth for our agency. They will also be client and metrics focused that leads to these results.

This position requires an experienced and visionary Digital Marketing Lead to lead our client service delivery teams, which include SEO Strategists, Paid Media Specialists, and Social Media experts. This role is responsible for ensuring our legal clients receive world-class websites, SEO, content, paid search, and social media services that provide real leads and clients to our customers. This position actively drives revenue growth and reduces client attrition.

Essential Duties And Responsibilities

Leadership & Team Management

• Lead and manage the Strategists and Paid Media Specialists, and partner with design team where applicable to ensure client deliveries are met on time with high quality.
• Drive customer expansion and retention to company budgeted levels.
• Provide direct supervision, mentorship, and performance management for department managers and team members.
• Foster a culture of accountability, innovation, and professional growth.
• Align cross-functional teams to ensure seamless client delivery, client engagement, reporting and consistently high quality of service.
• Be a champion of Nifty Marketing company, team and solutions.
  
  

Client Success & Service Delivery

• Manage the team’s delivery of all SEO, content, paid search, and social media services for legal clients.
• Ensure service teams meet or exceed client KPIs and business goals (traffic, lead generation, conversions, ROI).
• Partner with account managers to support client communications, escalations, and monthly business reviews.
• Maintain a strong understanding of client expectations and deliverables to ensure long-term satisfaction and retention.
• Provide weekly reporting to Managing Director on the key metrics for client success.
  
  

Operational Excellence

• Standardize and optimize workflows, processes, and reporting across SEO and Paid Media teams.
• Develop and implement training programs to ensure consistent delivery quality.
• Monitor workload distribution, project timelines, and team productivity.
• Identify and implement opportunities for automation, technology adoption, and process improvements.
  
  

Strategic Growth & Innovation

• Stay ahead of industry trends, emerging platforms, and best practices in SEO, SEM, and social media marketing.
• Partner with SLT to identify opportunities for new service offerings, revenue streams, or performance enhancements.
• Drive innovation in campaign strategy, testing, and optimization to deliver cutting-edge results for clients.
• Collaborate with sales and business development teams to support scoping, pricing, and positioning of digital services.
• Other duties as assigned by management.
• Regular and reliable attendance is expected as this is a full-time position.
  
  

Key Skills, Knowledge And Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 7+ years of progressive experience in digital marketing, with expertise in SEO and Paid Media.
• Strong understanding of website development, content marketing, and analytics.
• Proven ability to lead teams in delivering measurable results across multiple channels.
• Excellent client-facing communication and presentation skills.
• Highly analytical, data-driven, and results-oriented.
• Experience working with professional services industries (law firms preferred) is a strong plus.
• Leadership & Vision
• Operational Execution
• Client Focused Implementations
• Digital Marketing Innovation
• Collaboration
  
  

Physical/Mental Requirements For The Job

• Prolonged periods of sedentary movement.
• May be requested to work overtime and weekends if deemed necessary.
• Must be able to lift at least 20 pounds.
• Certain management positions might be required to occasional travel.
  
  

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.