International Marketing Specialist

Job Details

Description

About This Role:

The International Marketing Specialist implements key marketing initiatives for international residential, commercial and golf irrigation and lighting markets, including promotional campaigns, customer communications, educational materials, market research and field sales support. Works with the Sales team and distribution partners to increase collaboration and field adoption of corporate marketing activities.

Demonstrates behavior that is consistent with the company’s values of Customer Satisfaction, Innovation, Family, and Social Responsibility.

Essential Job Functions/Tasks

• Develops and delivers successful international marketing plans for international product launches, events, and sales support. Responsible for defining objectives, identifying audiences, message mapping, determining an integrated marketing mix, timeline development, budgeting, translation, completion of all deliverables, and success measurement.
• Collaborates cross-functionally on projects with teams across the organization, including Product Management, Sales, Creative, Web Development, Customer Service, and Business Development. May handle marketing services requests from the International Sales team and international customers.
• Develops and implements distribution and translation strategy for promotional marketing materials based on knowledge of local market and key languages. May handle project management of the translation process in key languages for products, websites, and other marketing collateral. May work with regional teams to select translation agencies and reviewers.
• Plans, customizes, and delivers international marketing materials including brochures, product sheets, collateral, web content, trade advertising, call center scripts, newsletters, booth graphics, case studies, signage, testimonials, and other support tools in the corresponding regional languages.
• Ensures consistent adherence to brand guidelines and trademarks in all marketing materials and activities. Coordinates international trademark requests as needed across irrigation, golf, and lighting segments in partnership with the organization’s legal team.
• Works with Creative team on the development and implementation of campaigns, including promotional and new product campaigns. Coordinates literature production and review. Tracks progress of projects to ensure that materials meet market needs and deadlines are met.
• Coordinates direct mail promotional campaigns and merchandising plans, including developing cost estimates, fulfilling postal service requirements, and providing information on how to improve campaign effectiveness.
• Defines and implements clear positioning and messaging for international customer loyalty and business support promotions. Supports international regional teams with promotional support materials and award redemptions for regional promotions.
• Coordinates support for regional product training by Sales Managers, including support materials, manuals, and PowerPoint presentations.
• Collaborates with the International Sales team in collecting and analyzing market research data for the International Market Opportunity Report.
• May be required to work overtime when necessary.
  
  

Education/Training Required And Preferred

• Bachelor's degree in Marketing or related field of study, or equivalent education and work experience.
  
  

Experience Required And Preferred

• Minimum 4 years of experience in international marketing.
  
  

What You Bring

• Excellent verbal and written communication skills in English. Excellent presentation skills.
• Strong understanding of generally accepted international business practices.
• Strong verbal and written skills in one or more additional languages applicable to our international customer base.
• Knowledge of marketing, forecasting, international business, and distribution systems.
• Proficiency with computers, including strong knowledge of word processing and spreadsheet applications.
• Excellent interpersonal skills, with the ability to interact with members across the organization.
• Excellent problem-solving, time management and organizational skills.
• Exceptional attention to detail and ability to work with accuracy.
• Ability to travel domestically and internationally. Must have or be able to obtain a valid passport.
  
  

What We Offer

• Amazing corporate culture - we walk the walk when it comes to our values!
• Beautiful 20 acre park like campus with creek and walking trails
• On site wellness center with personal training, fitness classes and massage
• FUN company events!
• Company Donation Matching and Volunteer Rewards
• Career Development opportunities and profit sharing bonus
  
  

Follow us on LinkedIn, check out our rave reviews on Glassdoor, and learn more about our company culture on our career site: http://corporate.hunterindustries.com/careers

Hunter is a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 4,000 people on our team. Together, we create a diverse array of products that can be seen all over the world, from residential landscapes to national landmarks, stadiums, parks, hotels, and municipal buildings.

Hunter Industries and its Family of Companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, gender, gender identity or expression, military and veteran status, national origin, race, religion, sexual orientation, or any other applicable legally protected status or characteristics.

The hourly rate for this opportunity ranges from $31.00 to $36.00

The Company complies with all federal/local/state regulations in regard to pay. The above represents the expected hourly range for this job requisition. Compensation offered to the successful candidate will be determined by qualifications, prior experience, other job-related factors, and geographic location.