Head of Paid Social and Native Advertising

We’re looking for a results-oriented team leader who excels at both hands-on execution and strategic leadership. You’ll lead our Paid Social and Native Advertising programs with a focus on customer acquisition and high-quality lead generation for home services (e.g., home remodeling, roofing, window replacement). We are focused on significantly increasing our performance in paid social and native advertising, with an annual budget of over $25 million. In addition, we are launching a new business vertical that will rely heavily on paid social marketing to support its introduction and then to accelerate its growth.

You’ll set the vision and direction for your team - mentoring and coaching to create a culture of continuous improvement; challenging the status quo, testing new ideas, learning from results, and iterating to drive meaningful improvements.

This in-person role, based in our Walnut Creek, CA office, reports directly to the CMO. As a leader, you’ll start with 2 direct reports and will be responsible for growing the team in alignment with our aggressive growth plan. This role will be at the epicenter of substantial growth in our home services business, driving the critical audience acquisition strategies to fulfill the ever increasing demand from our clients.

What you will do:

• Own and evolve the Performance Strategy:
  • Lead the end-to-end planning and execution of our paid social media strategy - managing a multi-million dollar budget across social and native advertising.
  • Champion a test-and-learn culture, designing experiments, measuring results, and operationalizing wins across channels and markets with a high degree of urgency.
  • Serve as a Paid Social marketing industry leader and expert
• Drive Channel Performance
  • Regularly dive into the data yourself: spotting anomalies, identifying insights, and turning them into actionable improvements with your team.
  • Continuously optimize spend, targeting, creative, and bidding strategies to hit CPL, quality, and lead volume goals.
  • Lead the team in leveraging AI tools to develop and test new creative assets, including static image ads and video ads.
  • Collaborate closely with Sales, Product, and Creative to align goals and improve KPIs.
• Lead, Mentor, and Scale the Team
  • Coach and develop a high-performing team, with clear growth paths, regular feedback, and ongoing skills development.
  • Scale the function in 2026, including defining roles, hiring, and leveling up capabilities as spend and business needs grow.
• Lead Reporting & Executive Insights
  • Deliver clear insights and performance updates to senior leadership with recommendations and next steps: deep analysis, attribution learning, and forecasting
  • Ensure daily and weekly performance reporting is accurate, timely, and actionable

Who you are:

• 8–12+ years in performance marketing with a mix of strategic leadership and hands-on execution
• Proven success managing and scaling an multi-million dollar performance marketing budget
• Experienced with high-volume lead generation in home services vertical
• Agile, fast-moving leader, who readily experiments with new ideas, quickly pivots when something isn’t working, and rapidly scales what does. Thrive in a fast-moving, dynamic environment with shifting priorities and tight deadlines.
• Analytical thinker experienced in tracking and optimizing key marketing metrics, including CPL, lead volume, and lead quality.
• Comfortable (hands-on) jumping into Meta Ads, TikTok Ads, Youtube, and other paid social platforms when needed.
• Experienced in using AI-driven creative tools to produce high-performing static and video ad assets.
• BS/BA in marketing or business (MBA a plus)

Life at Buyerlink:

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.

Compensation: $155k-185k annually, plus a bonus plan.

Privacy:

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