eCommerce Marketing Manager

Description

We are looking for an experienced eCommerce Marketing Manager to drive the growth and success of our online sales channels. In this role, you’ll lead the planning, execution, and optimization of digital marketing initiatives across multiple eCommerce channels and platforms. You’ll play a critical role in enhancing the customer journey, maximizing conversion rates, and developing strategic marketing campaigns that increase traffic, revenue, and customer loyalty.

• eCommerce Strategy Development and Execution
  
  

Develop, implement, and manage the overarching eCommerce marketing strategy, ensuring alignment with overall company objectives and revenue goals.

Drive eCommerce sales and revenue through effective campaigns across digital marketing channels including paid social, paid search, email, display advertising, TikTok Shops and affiliate programs.

• Customer Experience and Conversion Optimization
  
  

Analyze and optimize the end-to-end customer journey to maximize conversion rates and customer satisfaction.

Use data-driven insights to implement A/B testing, personalization, and other conversion rate optimization (CRO) techniques across the eCommerce site and digital touchpoints.

• Product and Content Management
  
  

Collaborate with product, creative, and content teams to ensure that product listings, images, and descriptions are optimized for search and meet brand guidelines.

Oversee promotions, product launches, seasonal sales, and other initiatives to drive traffic and improve conversion rates.

Work with our internal and external partners on UGC creation as needed

• Performance Analytics and Reporting
  
  

Track and analyze key performance metrics (e.g., traffic, conversion rates, AOV, CLV) and adjust strategies accordingly to drive continuous improvement.

Prepare detailed reports for management, outlining campaign performance, key insights, and areas for growth.

• Channel Management and Paid Advertising
  
  

Launch, manage, and optimize PPC campaigns, including TikTok and TikTok Shop (including affiliate recruitment and management), Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms to ensure a high ROAS.

Keep up-to-date with the latest trends and best practices.

• Customer Retention Programs
  
  

Implement customer retention strategies, including email marketing, and personalized experiences to increase repeat purchases.

Develop lifecycle marketing campaigns to engage, nurture, and retain customers.

• Budget and Vendor Management
  
  

Develop and manage the eCommerce marketing budget, ensuring all campaigns are executed within budget and deliver on KPIs.

Requirements

• Education
  
  

Bachelor’s degree in Marketing, Business, Digital Commerce, or a related field or a minimum of 3 years of relevant experience

• Experience
  
  

3–5+ years of experience in eCommerce marketing or digital marketing, ideally with experience managing multiple channels

Demonstrated expertise in developing, launching, and scaling paid direct-to-consumer (D2C) advertising campaigns on TikTok and TikTok Shop, Meta Ads, and Google Ads

Proven track record of driving growth through digital marketing campaigns, CRO, and eCommerce optimization

• Skills and Abilities
  
  

Proficiency in PPC, social media advertising, email marketing and affiliate marketing

Intermediate experience using Adobe Creative Suite including Adobe Photoshop and Adobe Premiere

Ability to analyze data, identify trends, and develop actionable insights

Strong project management skills with the ability to manage multiple initiatives simultaneously

Experience building and sending email and SMS campaigns using Klaviyo

Knowledge of eCommerce platforms with functioning knowledge of HTML is a plus (We are currently on Magento2 and could migrate to Shopify Plus in the future)

• Personal Attributes
  
  

Strategic thinker with a passion for digital marketing and eCommerce

Strong analytical mindset with attention to detail and problem-solving skills

Collaborative and communicative, with the ability to work cross-functionally and influence others

Competitive salary

Comprehensive health, dental, and vision insurance

401(k)

Opportunities for professional growth and development