Director, Strategy

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

If you are a current associate of Primo Brands, please apply via myADP or Success Factors.

Compensation: $160,000 - $196,000 + annual bonus

Location: Tampa, FL or Stamford, CT

Responsibilities

The Director of Strategy will play a pivotal role in shaping the strategic direction of Primo Brands, a leading North American branded beverage company. This position is responsible for developing and executing comprehensive strategies that drive growth, enhance competitive positioning, and ensure alignment with the company’s mission and vision. The successful candidate will lead strategic planning initiatives, analyze market trends, and collaborate with cross-functional teams to implement high-impact projects that advance the company’s objectives in the dynamic beverage industry.

Key Responsibilities

• Lead the annual strategic-plan and budgeting process, including scenario-planning, KPI tracking, and cross-functional alignment
• Develop 3-5 year corporate-level growth strategies: market entry, portfolio optimization, pricing architecture and channel expansion
• Oversee M&A diligence and integration: target screening, commercial and financial modeling, synergy capture, post-deal tracking
• Conduct competitive landscaping, consumer-insights synthesis and macro-trend analysis to inform strategic pivots
• Lead and facilitate content development for monthly operating reviews, Board of Directors updates, and investor presentations; package complex analyses into crisp, actionable roadmaps
• Partner with FP&A and Corporate Finance to evaluate capital allocation decisions and ROI on strategic initiatives
• Build and mentor a high-performing strategy team; establish best-in-class tools, dashboards and governance rhythms.
• Contribute to strategies that promote innovation and align with corporate sustainability and social responsibility goals
  
  

Qualifications

Qualifications:

• Education: Bachelor’s degree in business, finance, economics, marketing, or a related field; MBA or advanced degree preferred
• Experience: Minimum of 7-10 years of experience in strategic planning, management consulting, or a related role, preferably within the food and beverage or consumer packaged goods (CPG) industry
• Track Record: Strong track record leading cross-functional teams through ambiguity to deliver pragmatic, data-driven recommendations that drive growth and market share
• Analytical Skills: Expert financial-modeling skills and comfort with large P&L statements, balance-sheet impacts and scenario-analysis, as well as strong ability to interpret complex market data and translate insights into actionable strategies
• Communication: Excellent communication and executive-level presentation skills, with the ability to influence and engage stakeholders at all levels
• Leadership: Demonstrated leadership experience, including managing cross-functional teams and driving strategic projects
• Industry Knowledge: Deep understanding of the beverage market, including consumer trends, supply chain dynamics, and regulatory environments
• Strategic Thinking: Ability to think creatively and strategically, with a focus on innovation and long-term growth
  
  

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring and Pure Life, premium brands like Saratoga and Mountain Valley, regional leaders such as Arrowhead, Deer Park, Ice Mountain Ozarka, and Zephyrhills, purified brands, Primo Water and Sparkletts, and flavored and enhanced brands like Splash and AC+ION. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Salary Range Disclaimer:

The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.