Director, Retail and Merchandising
Purpose Brands, LLC
Date: 3 weeks ago
City: Woodbury, MN
Contract type: Full time

Purpose Brands the parent company of Orangetheory Fitness, Anytime Fitness, LLC, Basecamp Fitness, LLC, The Bar Method, LLC, and Waxing the City Worldwide, LLC, is seeking a hands-on leader to manage the retail merchandising and product line management for Waxing the City, The Bar Method and Anytime Fitness (B2B & D2C). This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture
Job Summary
This job is located in Woodbury, Minnesota.
Want to help lead the way in redefining how members shop in-clubs / studios, online and work for a company regularly voted “Best Places to Work in Minnesota”? We offer a culture like no other.
What you'll do...
The Director, Retail Products, is a critical, hands-on leader. They'll drive impact, improvement, and innovation to grow the B2B and D2C retail businesses for each brand.
The ideal candidate has an entrepreneurial mindset, a self-starter who can be both strategic and tactical.
As the Retail Product Director, you will have the opportunity to participate in all facets and major components of our retail product offering, including assortment planning, product development, retail buying, sourcing & procurement and the product life cycle management process for Waxing the City, Anytime Fitness and The Bar Method.
The Retail Director is responsible for, but not limited to, executing retail go to market strategies, product and vendor selection, order placement, inventory planning, forecasting, pricing, merchandising, and related administration. The person in this position should be a relationship builder and a leader who can affect change in a recently merged and growing organization. This position reports directly to the Senior Director and has a direct report who partners with the Director on the implementation support for each brand.
Purpose/Impact: (Duties & Essential Functions)
Strengths and Background
Job Summary
This job is located in Woodbury, Minnesota.
Want to help lead the way in redefining how members shop in-clubs / studios, online and work for a company regularly voted “Best Places to Work in Minnesota”? We offer a culture like no other.
What you'll do...
The Director, Retail Products, is a critical, hands-on leader. They'll drive impact, improvement, and innovation to grow the B2B and D2C retail businesses for each brand.
The ideal candidate has an entrepreneurial mindset, a self-starter who can be both strategic and tactical.
As the Retail Product Director, you will have the opportunity to participate in all facets and major components of our retail product offering, including assortment planning, product development, retail buying, sourcing & procurement and the product life cycle management process for Waxing the City, Anytime Fitness and The Bar Method.
The Retail Director is responsible for, but not limited to, executing retail go to market strategies, product and vendor selection, order placement, inventory planning, forecasting, pricing, merchandising, and related administration. The person in this position should be a relationship builder and a leader who can affect change in a recently merged and growing organization. This position reports directly to the Senior Director and has a direct report who partners with the Director on the implementation support for each brand.
Purpose/Impact: (Duties & Essential Functions)
- Implementing the product strategy for each brand
- Sourcing, creation and execution of product assortments
- Aligning Retail strategy and rollout with each brand’s planning timelines
- Development of product education and training tools for franchisees
- Driving product profitability, establishing wholesale and retail pricing.
- Lead negotiations with vendors to ensure achievement of sales and margin targets
- Owner of production flow, ensure on-time shipping through organized timeline including production, product design, marketing, and logistics
- Manages product development and life cycle process from conception through obsolescence
- Own WTC private label product line, strategy and management
- In coordination w/ planning, monitor and maintain in-stock inventory levels
- Forecast sales and ensure inventory levels remain within tolerance
- Create clear and concise merchandising standard and guides
- Item Master Management for all SKUs
- Development, planning and advertising for product promotions
- Maintain communication with franchisees through existing channels
Strengths and Background
- Balances long term strategy growth and responsive to immediate business needs.
- Ability to work quickly and decisively immediate and long range to meet the needs of the business.
- Proven track record of success with developing and implementing product strategies
- 8+ years of buying and vendor management experience required
- Experience with private label beauty / cosmetics product development and management
- Experience in activewear apparel and beauty / cosmetics preferred
- Ideally has knowledge of franchising
- Experience with NetSuite, Zenoti POS, Mariana Tex POS is helpful
- A leader who can build trust quickly and can lead by influence, creating impact through partnership as well as ownership.
- Excellent leadership, interpersonal, and negotiation skills
- Familiarity with organizational windows planning timelines
- Comfortable dealing with uncertainty by creating structure and prioritizing effectively
- Market awareness and ability to recognize future trends
- Ability to learn quickly and easily adapt to a dynamic work environment
- Articulate with excellent verbal and written communication skills
- Ability to think creatively, driven, and self-motivated contributor
- Strong vendor negotiating skills
- Limited travel required
- Medical, Dental and Vision Coverage
- Unlimited Paid Time off
- Friday's off between Memorial Day and Labor Day
- 401(K) Savings Plan, matching at 4%
- Paid Parental Leave
- 10 private Coaching & Therapy Sessions + 8 Therapy Sessions
- Free Anytime Fitness and Orangetheory Fitness Membership
- Brand Discounts & Reimbursements
- Professional Development Opportunities
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