Director of Social Media

Compensation & Benefits

• Location-Based Pay Transparency
• Los Angeles, CA Pay Range $90,000-$110,000 annually
• Seattle, WA Pay Range $90,000-$110,000 annually (Exact compensation will be determined based on skills, experience, and location.)
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid holidays and generous PTO
• Employee discounts and brand perks
• An inclusive, respectful, and empowering work environment
  
  

Join Two Bold Brands Leading a Movement.

HUSTLER Hollywood and Lovers are unapologetically bold brands rooted in pleasure, self-expression, and cultural relevance. With thriving retail and e-commerce channels, we’re on a mission to inspire confidence, connection, and joy across generations. We’re looking for a Senior Social Media & Influencer Marketing Director to drive our digital voice, build powerful communities, and turn social moments into cultural momentum—and commerce.

Sound like your kind of role? Let’s create something unforgettable. Apply now and help us redefine what it means to connect, express, and thrive—online and IRL.

Equal Opportunity & Fair Chance

HUSTLER Hollywood and Lovers are proud to be Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees—regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, or veteran status.

The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

Fair Chance Statement

We will consider for employment qualified applicants with arrest and conviction records in a manner consistent with the requirements of applicable laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and the City of Seattle’s Fair Chance Employment Ordinance.

What You’ll Do

Own & Execute Social Strategy

• Develop the social media strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms.
• Stay ahead of trends, adapt quickly, and infuse every post with cultural relevance and brand voice.
• Manage and mentor the Assistant Social Media Manager, creators, and contractors to bring bold content to life.
  
  
  

Create Scroll-Stopping Content

• Collaborate with the Assistant Social Media Manager on concepting and producing organic and paid social content—from viral videos and UGC to campaign visuals and launch-specific assets.
• Partner with internal teams (Growth, Retail Marketing, Creative) to deliver cohesive, high-impact campaigns.
• Maintain an always-on editorial and paid social calendar that’s reactive, seasonal, and deeply relevant.
  
  
  

Activate Influencers, Creators, & Affiliates

• Support and manage relationships with social media influencers, affiliates, and brand partners to drive in-store traffic, revenue, and brand awareness
• Oversee the end-to-end influencer program—from outreach and negotiation to campaign delivery and performance analysis.
• Develop targeted social media marketing campaigns, including geo-targeted paid and organic efforts, to generate in-store traffic, build brand awareness, and engage customers
• Develop and implement TikTok Shop strategy
• Leverage creators as strategic partners, not just content suppliers.
  
  
  

Drive Performance & Measure Impact

• Track key social KPIs (engagement, reach, CAC, ROAS, LTV) using tools like Sprout, Dash Hudson, Meta Business Suite, TikTok Ads Manager, and GA.
• Analyze performance, identify what’s working, and optimize constantly to turn engagement into revenue.
  
  
  

Lead with Culture, Community & Commerce

• Cultivate a vibrant social community by engaging authentically in real-time conversations.
• Engage in and with communities digitally on platforms that drive brand awareness and commerce (Reddit, OF, Twitch)
• Moderate and manage sentiment while identifying moments for virality or risk mitigation.
• Amplify our POV on sexual wellness, empowerment, and self-expression with confidence and creativity.
  
  
  

What You Bring

• 5-7+ years of social media, influencer, or content marketing experience at a DTC, beauty, wellness, or lifestyle brand.
• Proven ability to build and scale social presence across TikTok, Instagram, and YouTube Shorts—especially for Gen Z and millennial audiences.
• Hands on experience with Meta paid social including ad creation, budget management, and campaign set up.
• Experience scaling a robust affiliate program - preferably with an omni channel retailer.
• A track record of viral content creation and community growth.
• Deep understanding of the creator economy, influencer ROI, and UGC best practices.
• Strong data fluency—you know how to test, learn, and optimize for performance.
• Exceptional creative instincts and a passion for culture, trends, and storytelling.
• Experience managing people, projects, and cross-functional relationships in fast-paced environments.
  
  
  

Preferred Qualifications

• Experience working with or around adult, wellness, or high-sensitivity brand categories.
• Experience in celebrity or entertainment partnerships and activating talent to drive brand buzz.
• Knowledge of SEO for social and e-commerce integration.
• A personal POV on culture and confidence in turning it into creative.
  
  
  

Physical Requirements

This hybrid role involves a mix of remote and in-person work, including occasional travel to stores, events, and production shoots. Key requirements include

• Ability to sit and work at a computer for extended periods
• Use of standard office and digital content equipment
• Ability to lift up to 20 lbs as needed
• Visual and auditory capacity for reviewing content and monitoring engagement
• Availability for occasional overnight travel and non-standard hours for events or shoots
• Exposure to adult content is a regular part of the role due to the nature of the business.
  
  
  

Why You’ll Love It Here

• Be part of two iconic brands shaping a cultural conversation around pleasure and freedom.
• Lead a digital presence that dares to be different—and actually makes a difference.
• Work in a collaborative, diverse, and unapologetically bold environment that values your creativity and voice.