Director of Sales and Sports Commission

Nature Of Work

The Director of Sales and Sports Commission leads the Sales and Sports teams to generate new and repeat groups to hotels and facilities throughout Cumberland County to grow revenue and economic impact for Cumberland County. This position serves in a supervisory role as well as engages in proactive selling efforts to achieve this task. The position works closely with Marketing, Visitor Services and other departments to align our efforts and achieve the overall mission. Goodjudgment and initiative are required in developing and implementing sales activities, performing sales presentations,preparing proposals,and actingas a liaisonbetween clients and partners. Work is performed with a high degree of independence and under the general supervision of the President/CEO.Performance is evaluated throughareview of accomplishments andtheattainment of objectives.

Examples Of Duties

Maintain a liaison role with area accommodationsand meeting venues to facilitate good working relationships.

Mediate service acquisition for multi-property functions between clients, hotels,and hospitality suppliers.

Prepare bid proposals and sales presentations, and coordinate sales missions for numerous market segments to target cities.

Prepare and host familiarization tours and site inspections for meeting planners and selected, targeted clients.

Track leads through the entire process (Pending, Definite, Lost, Cancelled, and Closed).

Maintain all accommodation information in the Simpleview database to ensure it is always up to date.

Prepare a performance report for the President/CEO to include all areas of Sales as determined by the President/CEO.

Work with the Director of Marketing to generate a comprehensive annual Sales and Marketing Plan.

Provide input forthedevelopment of the Sales and Sports portions of the annualStrategicPlan and update results quarterly. Implement Sales and Sports responsibilities per theStrategic Plan.

Attend tradeshows to promote Cumberland County and generate qualified leads for hotels and venues.

Solicit new leads through databases and prospecting efforts.

Conduct extensive account research to generate scheduled appointments for designated tradeshows and coordinate Cumberland Countys area participation at tradeshows.

Attend meetings, conventions,and industry-related functionsto promote and book the Fayetteville areaas a destination for conventions and meetings.

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