Director of Private Events

Vine Hospitality is seeking a Director of Sales and Marketing to lead the continued growth and strategic evolution of our private dining and brand strategy across a portfolio of high-end restaurant concepts. This newly created role is equal parts strategic and operational—designed for a leader who can craft compelling brand narratives, drive revenue through high-touch relationship sales, and design scalable systems that empower teams to exceed expectations.

This person will serve as the senior sales and marketing leader, responsible not only for brand presence and storytelling, but also for driving measurable results through high-performing sales processes, lead generation strategy, campaign execution, and guest experience management.

What You Bring:

• Strong sales acumen with the ability to drive private dining and event revenue across multiple concepts
• Operational mindset: able to design scalable systems and processes that improve team efficiency and sales outcomes
• Proven experience building strong client relationships and community connections that result in repeat business
• Brand-savvy perspective with a sharp sense for creating distinct, story-driven restaurant identities
• Hands-on experience developing and executing lead generation campaigns and digital outreach strategies
• Strong analytical skills with a focus on marketing ROI, conversion metrics, and pipeline performance
• Proficiency with event management tools and budget tracking software
  
  

What You’ll Do:

• Provide leadership across Vine Hospitality’s private dining and marketing functions, guiding team structure, goals, and daily execution
• Oversee the contracting, planning, and coordination of all group, private, and offsite events
• Own revenue generation targets for private dining across all brands, driving pipeline development, managing sales outreach strategy, and holding accountability for team performance against quota
• Develop a brand-forward marketing strategy for each restaurant concept that amplifies its identity while supporting collective business objectives
• Design and execute lead generation strategies across multiple channels - including outbound prospecting, digital campaigns, referral networks, and community partnerships - to drive high-quality event inquiries and repeat business
• Implement performance tracking and lead analytics, reporting on campaign ROI, conversion metrics, and channel effectiveness to inform ongoing resource allocation and messaging refinement
• Monitor and manage public-facing guest feedback (Yelp, OpenTable, Google) to identify opportunities, protect brand reputation, and inform marketing decisions
• Partner with marketing to strengthen our digital footprint and improve the social media presence of each restaurant
• Serve as the face of the company at events and during key moments of guest experience
• Build systems and KPIs that empower the private dining team to exceed sales goals and earn commissions
• Collaborate closely with culinary, service, and operations leaders to ensure seamless execution and cross-functional alignment
• Own the ongoing evolution of the private dining program, ensuring all events are flawlessly coordinated, consistently branded, and executed to standard
  
  

What You Bring:

• Proven track record of generating and closing private dining and event sales
• Strong ability to upsell, cross-sell, and guide guests from inquiry to signature
• Demonstrated leadership experience, ideally in multi-unit operations (10+ units preferred)
• Deep familiarity with hospitality sales tools and event coordination systems
• Experience creating and communicating BEOs to FOH and BOH teams
• Budget and P&L awareness to guide strategy and team accountability
• High emotional intelligence and an approachable, proactive communication style
• A continuous improvement mindset: strong analytical and problem-solving skills
• Experience tracking key sales and marketing metrics such as ROI, conversion rates, lead-to-booking timelines, and outreach efficiency
• A collaborative spirit and the ability to build trust across teams and leadership levels
  
  

Role Expectations:

• Comfortable traveling regularly between restaurant locations and working a flexible schedule that includes evenings and weekends
• Operates effectively in restaurant environments - engaging with kitchen and front-of-house teams and leading by example
  
  

Compensation & The Opportunity Ahead

This is a full-time, exempt leadership role with a base salary range of $105,000 - $115,000, plus a sales based commission. We also offer a comprehensive benefits package.

Beyond the compensation, this is a rare opportunity to make a lasting impact on a high-end hospitality group poised for its next evolution. Our ideal candidate is passionate about the process - not just the outcome. They find energy in the details, bring structure to complexity, and see iteration as the path to excellence.

If you're a visionary leader ready to leave your mark and help shape the future of hospitality, we’d love to meet you.

More detail about Vine Hospitality part of Vine Hospitality, please visit https://culinaryagents.com/entities/908138-Vine-Hospitality