Director - North America Community East

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The North America Community team is responsible for the creation and execution of our community strategy, inclusive of relationship management, product seeding, activations and campaign activity across the entire NA store fleet, campuses and key markets. The broader team is comprised of the NA Events, NA Community and NA Sports marketing organizations who work in partnership with myriad cross functional partners to build meaningful local relationships, to engage our ambassadors and talent through relevant activations and to further lululemon’s commitments within diversity and inclusion.

a day in the life: what you’ll do

• Responsible for the strategic direction, planning and execution brand campaign activity and local community excellence across all NA markets
• Responsible for building the requisite rolodex of key relationships to fuel the influencer and ambassador pipeline in NA
• Responsible for driving greater market share and revenue in key markets with a specific focus on lift in brand sentiment and deepening existing guest engagement within all markets
• Designs programming that is globally minded and scalable
• Responsible for Brand Marketing or Store Community Pillar within the community ecosystem and advises our VPs NA Retail
• Leads a highly cross functional and integrated team
  
  

Qualifications

• Degree in business or other related field
• 10+ years of relevant experience
• Proven track record of implementing successful retail and marketing strategies
• Ability to lead large scale, cross-functional growth initiatives
• Demonstrated experience in managing large and dynamic teams (15+ people), including the ability to lead and influence both directly and indirectly
• Demonstrated ability to build, present and story tell strategies to senior leaders
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Additional Notes

Immigration support is potentially available for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $ $155,400-$203,900 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings , subject to program eligibility requirements.  

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy: