Digital Marketing Specialist

Description

About Us

Nexsite is the marketing and growth engine behind a group of innovative infrastructure service companies: NG Companies (hydrovac excavation and jetting), Safe Site Utility Services (Subsurface Utility Engineering), and Genrail (rail car and industrial cleaning solutions). Together, these companies serve construction, utility, and municipal clients with an unwavering commitment to safety, precision, and reliability.

Position Overview

We are looking for a creative, detail-oriented, and hands-on Digital Marketing Specialist to join our team in Longmont, CO. This role will support the strategic marketing needs of our partner companies, with a strong emphasis on content-driven SEO, paid digital campaigns, blog and case study development, social media execution, and design and coordination of physical marketing materials.

Key Responsibilities

SEO & Content Development

• Implement on-page and off-page SEO strategies to increase search visibility for each partner company
• Conduct keyword research and optimize website content, landing pages, and blog posts for organic traffic
• Write, edit, and manage the publication of blog posts, case studies, and service page content
  
  

Paid Advertising

• Plan and manage PPC campaigns (Google Ads, Meta, LinkedIn) with a focus on lead generation and ROI
• Optimize ad copy, targeting, and budgets for performance and relevance across all platforms
  
  

Social Media Management

• Develop and execute content calendars across Youtube, LinkedIn, Instagram, and Facebook for each brand
• Create engaging content and grow each brand's online presence with consistent tone and messaging
• Track engagement and follower growth and report on performance
  
  

Marketing Collateral Design

• Design or oversee the creation of brochures, one-pagers, truck decals, trade show banners, and other physical marketing materials
• Coordinate printing, inventory, and distribution of materials as needed
• Ensure all branded content aligns with company standards and messaging
  
  

Collaboration & Project Management

• Work closely with internal teams, external vendors, and the Nexsite creative team to deliver projects on time
• Assist the Sales team with marketing support for presentations, proposals, and promotional efforts
• Maintain and update websites in coordination with developers and content creators
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or comparable work experience
• 4+ years of experience in digital marketing, preferably in B2B/industrial services
• Proven success in SEO strategy, paid advertising, and content marketing
• Familiarity with Adobe Creative Suite, Canva, or similar design tools
• Strong writing and editing skills for both digital and print formats
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools like SEMrush or Ahrefs
• Experience with social media scheduling tools (e.g., Buffer, Hootsuite)
• Organized, self-motivated, and able to manage multiple priorities and deadlines
  
  

Nice to Have

• Experience in construction, utility, or infrastructure marketing
• CRM and marketing automation platform experience (e.g., HubSpot, Salesforce)
• Photography or basic video production/editing skills
  
  

Benefits

• Pay Range: $60,000 - $80,000/year DOE
• Medical, Dental and Vision
• 401(k) matching
• Paid time off