Digital Marketing Manager

We’re hiring a Digital Marketing Manager — and everything in between. The ideal candidate will be detail-oriented, analytical, and passionate about all things digital. You’ll work alongside our creative and strategy teams to execute, monitor, and optimize multi-channel campaigns that drive measurable results for our clients.

Responsibilities

• Monitor and analyze campaign performance across digital marketing channels.
• Maintain regular performance reports and dashboards to track KPIs and recommend optimizations.
• Assist in the setup, testing, and launch of digital marketing campaigns.
• Collaborate with internal teams to implement digital strategy across platforms and ensure alignment with client business goals.
• Conduct data-driven testing for ads, email content, and landing pages to improve KPIs.
• Stay up to date on platform updates and industry trends to inform recommendations and strategy adjustments.
  
  

Soft Qualifications

• Strong analytical skills with the ability to interpret digital marketing data.
• Experience with paid advertising platforms (Google Ads, Meta Ads, etc.).
• Familiarity with social media and email marketing tools.
• Proficient in digital analytics platforms (Google Analytics, HubSpot, etc.).
• Ability to support and execute digital marketing strategies.
• Detail-oriented with a focus on performance metrics and reporting.
• Strong communication and collaboration skills.
• Able to manage multiple tasks and deadlines.
• Nice to have: Google Certifications, Meta Certifications, or similar.
  
  

Hard Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a data-related field preferred but not required if past job experience fits the role.
• 1–3 years of experience in digital marketing roles (up to 5 years considered; compensation adjusted accordingly).
  
  

Salary

$50,000–$60,000, commensurate with experience and qualifications.

Full-Time Benefits

• Medical, dental, vision, and short- & long-term disability insurance
• Flexible time and unlimited vacation (after the first 90 days)
• Retirement plan with employer match
  
  

Benefits Include

• Bagel Thursdays
• Team Activities
• Fun & Encouraging Culture
• So much more
  
  

About The Brand Leader

For over 25 years, The Brand Leader has been creating and leading national brands of all sizes — supporting them through a wide array of integrated campaigns. A 2023 Ad Age Best Place to Work and 2022 & 2021 Best Place to Work in SC, we pride ourselves on a family-first atmosphere.

Work hard. Play hard. With unlimited vacation, bonuses, healthcare, and a culture recognized by Outside Magazine as a “Best Place to Work,” we’ve built a team that loves what they do — and the people they do it with.