Digital Marketing Manager

Position Summary

The digital marketing manager is responsible for placement of digital and paid media, website analytics management, and driving traffic and leads to the HRC affiliate websites. This person will work closely with Hubbell’s marketing teams to support all Hubbell communities and other priority projects related to digital marketing, budget optimization, sales traffic, and lead volume.

Essential Duties and Responsibilities

1. Plans and executes digital marketing placements according to objective and budget. Builds and structures strategies and tactics to support the growth of traffic and lead volume within the division.

• Owns all ads on the Google paid platform including but not limited to, paid search, display ads, native ads, YouTube, and Google 360 ads.
• Manages and owns all Microsoft platform ads including paid search and other formats.
• Develops and evaluates campaign structure, keyword strategies, audience targeting, daily optimization, and monitors bidding performance and clickthrough strategies. Optimizes towards low CPC and high conversion rate to lead rate. Creates competitor strategies and analyzes market impression share.
• Creates budget projections and optimizes marketing dollars spend among platforms and campaigns.
• Manages and coaches on paid Meta ad Campaigns, providing insight on budgets, tracking, performance, format expansion, creative, and reporting. Assists with updating creative copy when needed.

2. Tracks and analyzes website traffic in Google Analytics and or GA4, with a goal of increasing conversion rates. Suggests website user experience edits and landing pages for optimal performance with web development. Creates KPI’s to account for ad spend where needed and showcases deep website performance.

3. Creates compelling ad copy and tests it to perform at an optimal level. Creates visually compelling high CTR online ads and incorporates monthly incentives. Connects with team members and videographer to place video and/or YouTube Campaigns.

4. Reviews and collaborates on overall marketing plans monthly, quarterly, and annually to tie paid digital efforts into marketing performance and sales results.

5. Identifies and evaluates underperforming paid digital ads and collaboratively creates action plans to better utilize marketing budgets.

6. Experiments with new and innovative paid digital ad platforms. Reaches new audiences and enhances ways to connect with potential home purchasers. Plans, builds, and tests new advertising sources short and long term. Explores and evaluates new marketing technology vendors for analytics or other digital marketing tools where needed.

7. Builds reports utilizing technology available internally or newly sourced. Utilizes this data to recommend new strategies, make decisions, and support the leadership and sales teams.

8. Takes ownership in all Hubbell Realty Company brands, including overall communication in alignment with company mission and core values.

9. Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, journalism, advertising or related field.
• Four years minimum search marketing experience + Meta ads with demonstrated knowledge of Google Analytics, and experience with other paid digital media required.
• Must have a reliable vehicle to perform various management tasks and errands. Must have proof of liability insurance for same. Must possess a valid driver’s license and must be bondable.
• Must remain alert at all times to perform essential functions.

Success Factors

• Knowledge and experience of homebuilding, real estate, and new home sales a plus.
• Proficient with Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.
• Familiarity with HubSpot and CRM preferred.
• Strong working knowledge of Facebook, Instagram, YouTube, Twitter, TikTok, paired with interest in evaluating new social channels.
• Ability to write and deliver quality, effective communications materials.
• Demonstrated ability to plan, organize, and prioritize responsibilities to consistently meet KPI’s and cost-per-lead needs.
• High energy and self -motivated, analytics driven.
• Excellent verbal and written communication, editing, and proofreading skills.
• Ability to educate, inform and influence the targeted audiences.
• Requires the flexibility to work within established processes while also being able to handle unexpected, anticipate situations, make decisions, and take quick action.
• Ability to work in a team capacity and be a positive contributor.
• Willing to coach and mentor marketing specialists on a team.
• Must be detail oriented and conscientious with a strong work ethic.
• Ability to handle confidential information discreetly.