Digital Insights Analyst

Overview

The Digital Insights Analyst is a hybrid position based in St. Petersburg, Florida.

Expectations for hybrid in-office schedule is three days a week, typically Tuesday, Wednesday, and Thursday.

Foot Locker, Inc. is searching for a Digital Insights Analyst to join our eCommerce Organization. This data driven individual will help Foot Locker’s Digital Insights team to deepen our understanding of our site experience and provide actionable insights to improve global conversion and revenue. This role is responsible for analyzing our global digital performance and providing actionable insights to internal business stakeholders.

The Digital Insights Analyst will work closely with the Sr. Digital Insights Manager, other Insights Analysts, and various eCommerce teams to convey the current performance of our digital business as well as identify future strategic opportunities. This person will also assist with tracking top customer friction points.

To be successful in this role, this person will need to be able to uncover meaningful insights and effectively communicate them to non-technical business owners. These insights will be used to educate stakeholders and identify areas of opportunity within the customer journey and overall eCommerce business. We are seeking a self-starter, problem-solver, and someone who is passionate about digital analytics and the retail industry.

The Digital Insights Analyst will be a part of a growing team of analysts as we continue to build upon our digital analytics capabilities.

Responsibilities

Reporting and Analysis

• Build dashboards and reports, using tools like Power BI and Microsoft Excel, to deliver consumable data and insights.
• Maintain, monitor, analyze, and communicate performance insights that impact weekly, monthly, and quarterly KPIs and metrics.
• Support eCommerce organization by completing ad hoc analysis and reporting requests.
  
  

Team Collaboration & Communication

• Collaborate with Content, Merchandising, Digital Operations, and other eCommerce teams to enhance insights, reporting, and performance measurement.
• Partner with these teams to conduct deep-dive, detailed analyses to uncover actionable insights and recommendations to improve performance.
• Help eCommerce teams define KPIs and benchmarks to evaluate business performance.
• Effectively communicate technical topics with non-technical team members.
• Deliver sensibly curated insights that decision-makers care about for prioritization purposes, strategic projects, and business presentations.
  
  

Qualifications

• Bachelor’s degree in quantitative field, business, or marketing. Masters preferred.
• Experience working with Adobe Analytics, Google Analytics, and Power BI.
• 1-3 years’ experience with business and digital analytics. Experience working with an eCommerce organization is a plus.
• Advanced skills in Microsoft Excel.
• Experience with tag management (e.g. Google Tag Manager, Adobe Launch, Tealium) and tools used to debug digital analytics event tracking.
• Comprehensive understanding of eCommerce, usability principles, and digital and website technologies.
• Must have the ability to combine various data sources to tell a cohesive story.
• Desire to solve complex problems using analytical skills.
• Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations and strategies.
• Experience with qualitative customer survey/NPS data is a plus.
• Experience working with SQL is preferred. Experience working with Python or R is a plus.
• A proactive and self-motivated problem-solver embodying curiosity and an appetite to improve our customer experience.
• Ability to work collaboratively across teams, departments, locations, and organizations.
• Familiar with relational database structures.
  
  

Benefits

The annual base salary range is $50000-$62000 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups