Digital Experience Specialist
Michaels Stores
Date: 16 hours ago
City: Irving, TX
Contract type: Full time

Support Center - Irving
The Digital Experience Specialist will contribute to the strategy, development, and enhancement of our online shopping platform. This role is designed for individuals who are passionate about eCommerce and have a strong desire to make an impact in digital retail.
Major Activities
Backlog Management & Requirements Gathering
Minimum Education
At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com
At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
EEOC Know Your Rights Poster in English
EEOC Know Your Rights Poster in Spanish
EEOC Poster Optimized for Screen Readers
Federal FMLA Poster
Federal EPPAC Poster
The Digital Experience Specialist will contribute to the strategy, development, and enhancement of our online shopping platform. This role is designed for individuals who are passionate about eCommerce and have a strong desire to make an impact in digital retail.
Major Activities
Backlog Management & Requirements Gathering
- Collaborate with stakeholders to understand business requirements and assist in translating them into clear user stories and product specifications.
- Participate in grooming sessions to help prioritize and manage the product backlog, ensuring alignment with business value and customer needs.
- Collaborate with UX/UI designers to contribute ideas for intuitive user interfaces that enhance the online shopping experience.
- Work with technical partners to assist in defining business requirements, attend sprint planning sessions, and ensure on-time feature delivery.
- Collaborate with quality assurance (QA) teams on the UAT process and participate in testing new features and enhancements.
- Create and execute test cases, document results and provide feedback to development teams and other business stakeholders.
- Identify and report bugs, issues and potential improvements during UAT as well as attend daily standups.
- Conduct in-depth market and competitor analysis to inform digital experience and strategy team.
- Identify feature gaps, user experience opportunities and emerging industry trends.
- Translate research findings into actionable insights for product roadmap planning.
- Act as the initial point of contact for production incidents and escalations.
- Triage and prioritize production issues in collaboration with digital experience and tech partners. Include business stakeholders as needed.
- Drive root cause analysis and recommend product improvements to minimize recurring issues.
- Coordinate with technical and business partners on resolution timing.
- Maintain clear documentation on incident history and resolution outcomes.
Minimum Education
- Bachelor’s degree or equivalent experience
- Basic understanding of Agile methodologies and a willingness to learn more about Agile product management.
- 3+ years experience in ecommerce or digital retail
- Experience with ticket tracking systems (ex: Jira, Fresh Service)
- Objective and critical thinking skills
- Excellent communication skills and ability to work collaboratively within cross-functional teams
- Bachelor’s degree in Business, Digital Business, E-Commerce, Marketing, Computer Science or related field.
- Product Management or Agile Methodology certification
- Experience in eCommerce and Digital Retail
- Experience with analytical systems and reporting data
- Knowledge of arts & crafts industry in a plus
At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com
At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
EEOC Know Your Rights Poster in English
EEOC Know Your Rights Poster in Spanish
EEOC Poster Optimized for Screen Readers
Federal FMLA Poster
Federal EPPAC Poster
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