Digital Creator Strategy Lead

General Summary

The Digital Creator Strategy Lead oversees influencer pipelines, UGC activations, and creator partnerships across LAIKA’s social media channels in support of its upcoming theatrical release for Wildwood. Working with internal and external teams, the Digital Creator Strategy Lead develops and implements creator-led strategies that align with LAIKA’s values to support the goals and pillars of the marketing plan for our upcoming theatrical release. 

• This will be a temporary 10-month position.
  
  

Job Functions

• Lead creator and influencer research, evaluation, and global outreach to build a strategic pipeline aligned with the film’s audience, campaign pillars, and LAIKA brand values.
• Maintain and manage budget for influencer and creator initiatives.
• Integrate influencer content capture, edit cadence, and paid amplification into the global campaign calendar.
• Collaborate closely with social, publicity, media, and creative teams to ensure creator activations are integrated across all campaign beats.
• Work with the paid media team to optimize creator content for boosted and paid partner programs.
• Maintain ongoing relationships with creators, talent managers, and emerging voices relevant to the film’s themes and audiences.
• Identify new creator categories, fandoms, and platform trends to expand campaign reach.
• Brief creators and agencies with clear creative direction, messaging guidelines, and brand expectations.
• Ensure creator concepts support key marketing moments, fan communities, and storytelling themes.
• Own the content strategy and schedule for influencer events.
• Partner with legal and communications to establish best practices for creator collaborations, UGC usage, and IP guidelines.
• Facilitate internal reviews of influencer content and provide clear timely feedback to ensure all content aligns with brand voice, quality standards, and values.
  
  

Qualifications

• 5+ years’ experience in influencer marketing. 
• Strong understanding of the social media landscape, particularly in the film industry.
• Familiarity with digital creative tools and workflows. 
• Project management software experience; Airtable experience, preferred.
• Strong planning, problem solving, and analytical skills. 
• Ability to handle multiple tasks, projects, and tight deadlines within a fast-paced production environment.
• Experience working within cross-functional marketing teams. 
• Excellent communication and interpersonal skills, including the ability to work with all levels in the organization. 
  
  

Physical Demands and Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this job, the employee is required to walk; stand; sit; use hands to operate standard office equipment; reach with hands and arms; balance; stoop; talk or hear both in person and by telephone. The employee must lift and/or move up to 15 pounds. Vision abilities include close vision, distance vision, and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee works under typical office conditions and is exposed to variable indoor temperatures. The noise level is usually quiet or moderate.
  
  

Location

On-site in Hillsboro, OR, and eligible for hybrid work.

Salary

Salary Is Commensurate With Skills And Experience.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Please review our EMPLOYMENT DISCLAIMER and MATERIALS SUBMISSION AGREEMENT.