Creative Brand Specialist, #45138

Our Commitment

Work with the best – work for Virginia Beach Parks and Recreation! Join our team and contribute to our 60+ year track record of providing legendary experiences! We are dedicated to promoting healthy lifestyles and protecting our environment. We ensure all residents – regardless of their physical, social, and economic circumstances – can access our programs. By providing enriching and memorable lifelong experiences, we strive to enhance the quality of life for our community by improving the physical and mental well-being of our residents.

Creative Brand Specialist duties and responsibilities include, but are not limited to:

• The Creative Brand Specialist is a key member of the Creative HQ team and provides strategic direction on brand and campaign creative, including development of brand standards, templates and training to ensure brand compliance throughout the entire VBPR department.
• The role oversees development and design of creative assets for marketing and communication campaigns, as well as branded park and building signage, branded ‘swag’ and equipment and development of sub-brands as needed.
• The specialist also completes annual brand audits at key parks & recreation facilities to identify issues and opportunities for brand creative. This includes maintaining a brand library of up-to-date photos, videos and assets, including branded ‘swag’ and equipment.

Key Accountabilities:

• Oversee development and management of brand assets, including graphics, templates, motion graphics, photography & video.
• Ensure our audience has a consistent brand experience with every interaction with VBPR, with a particular focus on the brand experience in our recreation centers.
• Provide approvals, or direction, on any design assets produced outside of the Creative HQ team.
• Provide creative direction to the Parks & Recreation department, advising the department on creative that aligns with our visual identity and branding.
• Create campaign and design assets that enhance brand perception with our audience.
• Monitor, identify, and implement opportunities to strengthen our visual identity and branding guidelines.
• Oversee design and production of seasonal activity guides, brand swag and branded promotional materials

The P&R Employee Experience

At Virginia Beach Parks & Recreation, our success is because of our dedicated employees. We are intentional about creating an employee experience where you are empowered to reach your full potential, are supported through strength-based initiatives, and are confident in your abilities. We champion a workplace culture built on our cultural foundations: Professionalism, Respect, Accountability, Integrity, and Citizenship. These guiding principles of behavior cultivate a positive and high performing work environment. Success is recognized and celebrated, and legendary experiences are the core of who we are.

Perks

Employees who are new to the Virginia Retirement System are eligible for:

• Hybrid Remote Work Schedule Upon Completion of Initial Training and Flexible Scheduling Options
• 11 Paid Holidays plus 3 Additional Personal Holidays
• 18 Days of Paid Time Off (PTO)
• Medical, Dental, Vision, and Prescription Coverage
• Legal and Identity Theft Protection
• Virginia Retirement System (VRS) Hybrid Retirement Plan & Basic Life Insurance
• Commonwealth of Virginia 457 Deferred Compensation Plan (COV457)
• Hybrid 457 Cash Match
• Virginia Local Disability Program (VLDP) – Income Replacement (Short-Term Disability, Long-Term Disability, and Long-Term Care)
• Optional Life Insurance
• Wellness Programs
• Employee Assistance Program / Work-Life Services
• Paid Maternity/Paternity/Parental Care Leave

The City of Virginia Beach is an Equal Opportunity Employer.