Corporate Product Marketing Specialist

Glacier Bancorp, Inc. (GBCI) is a regional bank holding company providing commercial banking services in 80 communities through 129 banking offices in Montana, Idaho, Colorado, Utah, Washington and Wyoming. GBCI offers an extensive benefits package that includes, but is not limited to, medical, dental, vision, life insurance; retirement plan including employer match and profit sharing; paid vacation, holiday and sick leave. Salary is negotiable depending upon relevant experience.

Summary

About The Role

The Product Marketing Specialist is an entry-level position that works closely with the Product Marketing Manager on strategic implementation across multiple product lines. Our approach to strategy and execution is unique given our Glacier Bancorp "family of banks" operating model. We collaborate with stakeholders at the bank and corporate level to develop product positioning and messaging that communicates a differentiated story for our products, capabilities, and services. We then partner with our banks on a go-to-market approach that meets their brand and market requirements. This unique approach means you'll build relationships across the company as you work with our banks and Senior Product Managers to optimize revenue opportunities, drive new customer acquisition, and engage existing customers. You'll be part of the Customer Experience (CX) department and must be passionate about the customer experience while influencing the organization to have the same approach.

You'll develop excellent work products while managing multiple competing priorities. Your success will depend on your ability to be highly self-motivated, learn new things, communicate effectively, and deliver solutions that are responsive to the needs of our customers and stakeholders.

This is a Corporate position which may be located at an available bank division location across our eight-state footprint in AZ, CO, ID, MT, NV, UT, WA, or WY. The entry rate for this position is $24.38+ / per hour (calculated for Kalispell, MT).

All compensation offers are analyzed individually and take into consideration multiple factors including but not limited to geographic location, years of experience, and educational background.

WA Applicants ONLY range: Wenatchee, WA range $27.61 to $41.40 an hour. Spokane, WA range $27.22 to $40.84 an hour.

Description

Strategic Implementation. Assist the Product Marketing Manager in effective implementation of the Product Marketing vision, in line with the Bank's Annual Operating Plan, strategic initiatives and product line strategies. Coordinate multiple projects within the overall Product Marketing plan, ensuring timely completion and adherence to set milestones. Operate in a decisive, iterative and agile manner that facilitates achievement of goals and improvement of both the customer and employee experience.

Product Positioning, Product Go-to-Market, and Sales Enablement. Develop strong understanding of our product lines and related value propositions. In collaboration with Product Managers and banks, support product marketing activities to ensure a smooth launch for our employees and success with our banks' customers. Coordinate and contribute to the development of marketing materials, including written content and design. Other activities include but are not limited to managing components of product marketing efforts across multiple product lines, such as communication delivery (internal and external), targeting, messaging, training delivery, and vendor coordination.

Relationships and Collaboration with Cross-Functional Teams. Nurture key relationships with cross-functional teams at the corporate and bank level, with particular emphasis on division Business Development and Marketing stakeholders. Deliver routine, effective communications with this group to ensure alignment and successful campaigns or new product rollouts.

Administrative Support. Provide directi