community outreach

CTRLCare Behavioral Health


Date: 1 day ago
City: Battle Creek, MI
Contract type: Full time
  • Role Overview:


The Community Outreach Coordinator is responsible for promoting the rehab facility's services, building referral networks, engaging with the community, and supporting admissions through relationship-building and education. They act as the bridge between the facility and the outside world—both professional and public.

Core Responsibilities:

  • Relationship Building & Referral Development
  • Build and maintain relationships with hospitals, therapists, social workers, probation/parole officers, schools, and other potential referral sources.
  • Conduct outreach to physicians, behavioral health providers, EAPs (Employee Assistance Programs), and community organizations.
  • Attend networking events, health fairs, and conferences.
  • Community Education & Awareness
  • Represent the facility at local events and forums to raise awareness of services.
  • Offer educational workshops or presentations on addiction, recovery, and mental health topics to community partners.
  • Develop and distribute informational materials and brochures.
  • Admissions Support & Follow-Up
  • Facilitate warm handoffs for potential clients referred to the program.
  • Maintain communication with referral sources regarding the status and outcomes of referred clients (as appropriate and with consent).
  • Support the admissions team in managing inquiries and initial assessments.
  • Marketing & Promotion
  • Collaborate with the marketing team to develop outreach campaigns, social media content, and digital presence.
  • Monitor local trends to tailor outreach efforts effectively.
  • Help maintain a strong and positive public image of the organization.
  • Data Tracking & Reporting
  • Track outreach efforts, referrals, and conversion rates.
  • Report on engagement metrics and identify areas for growth or improvement.
  • Maintain CRM databases with updated contact and activity records.


Skills & Qualifications:

  • Strong interpersonal and communication skills.
  • Knowledge of addiction treatment and mental health services.
  • Comfortable with public speaking and community engagement.
  • Sales, marketing, or healthcare outreach experience is often valued.
  • Ability to work independently and travel locally for outreach events.

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