Communications & Engagement Manager

Description

Cohere Life, Inc.

JOB DESCRIPTION: 11/6/25

Title: Communications & Engagement Manager

FLSA Status: Exempt Full -Time

Reports to: Executive Director

Location: Mariposa – Rio Rancho, NM

Summary

The Communications/Engagement Manager will develop and implement communications and brand strategies that support the broad, collaborative community-building initiatives of Cohere as well as the community. The manager will lead the community building effort that results in resident engagement that is meaningful, authentic and collaborative. By bringing residents, neighbors, non-profits, employers, and others together, the manager fosters a rich expression of community life and builds the framework for a sustainable legacy for the Mariposa community.

The primary goal of the Communications/Engagement Manager is to cultivate resident engagement. Working collaboratively with internal and external partners, the manager will craft copy that is compelling, motivating, and authentic to the community. The manager plays an integral part in creating communities of substance where civic engagement is valued, volunteerism is celebrated, and community leaders are cultivated with intention. Further, the manager directs the planning and implementation of a comprehensive community event strategy, including establishment of traditions and signature events aimed at collective experiences.

The manager actively supports the values, vision, and philosophies of Cohere while demonstrating leadership and organization that allows owner, stakeholder, and team needs to be met with high satisfaction. The CEM is also responsible for cultivating and maintaining long-term relationships and partnerships that grow the quality of opportunities for residents to become more involved in their community and for partners to have unique opportunities to contribute to community life, generating mutually beneficial partnerships and outreach opportunities.

Scope

• Lead communications initiatives and outreach activities.
• Lead on-the-ground delivery of the brand promises.
• Support the executive director and operations manager by drafting messaging and materials that share the community's values and enhance the Cohere and Mariposa brands.
• Write copy using Associated Press Style and the Cohere voice that aligns with Mariposas’ unique brand. Craft appropriate copy to support the type of messaging needed.
• Produce eblasts that support the timely dissemination of operation and engagement information.
• Manage technical execution of digital communications, including eblasts, blog posts, website updates and page builds, event registration platforms, etc.
• Ensure the resident website is user-friendly. Provide technical support to Cohere staff.
• Manage vendor partners to design and produce print collateral for various projects.
• Manage production of annual mailing; curate content; edit copy; and coordinate designers.
• Ensure staff and partners maintain brand standards and trademark compliance.
• Actively participate in monthly team meetings; share best practice knowledge, collaboratively solve problems, serve as a mentor, and be a highly engaged team member.
• Represent Cohere appropriately at industry, community, and professional events.
• Present at board meetings and workshops to educate the boards and residents on best practices.
• In collaboration with the Executive Director, Cohere colleagues and other stakeholders, develop a dynamic multi-faceted community engagement strategy that is reflective of the community brand, vision and culture.
• Proactively contribute to strategic visioning and the development and implementation of work plans for all engagement program offerings including but not limited to: annual/monthly events and celebrations; social activities; community service; resident clubs; and lifelong learning and enrichment programs.
• Identify, vet and secure appropriate vendor partners in support of programs and events; negotiate pricing and contracts; secure insurance, liability waivers and similar documentation.
• Develop and implement a comprehensive volunteer engagement strategy that leverages resident leaders and influencers to advance and support key events and programs; create committee Charters; recruit committee members; manage committee meetings and related activities.
• Working with team members, develop and implement a robust resident welcome program aimed at making a genuine connection with every new homeowner.
• Inspire and lead team members, volunteers, contractors and others to achieve desired outcomes.
• Analyze resident surveys and data to provide programming solutions for community needs and create programs that are in line with resident data and interests.
• Engage in relevant professional associations and trade groups that provide professional development and ongoing learning opportunities; visibility for Mariposa and Cohere; leadership/volunteer involvement.
• Organizing and reporting data for board reports based on MailChimp, and Google analytics
  
  

Attributes

Qualifications

Key attributes for a successful communications and engagement manager include, but are not limited to, the following capabilities, qualifications, and performance skills:

• Excellent verbal, written, and personal communication skills
• Ability to think critically, reason, and make independent decisions
• Take the initiative to keep the organization's vision and values at the forefront of decision-making and action
• Skilled in effective and efficient organization, prioritization, follow-up, and time management
• Ability to foster a collaborative environment when serving both internal and external customers using a creative problem-solving, win-win approach
• Willingness to embrace new technologies and teach others the skills you learn
• Excellent troubleshooting skills
• Conscientious and dependable work ethic
• Attention to detail
• Willingness to seek and implement innovative strategies to gain more resident engagement within the community
• Ability to balance multiple time-sensitive projects at once
• Ability to establish and convey a sense of purpose that aligns with Cohere’s values
• Able to work independently as well as in a team environment
• Outstanding customer service skills and instincts
• Project enthusiastic, positive, and professional demeanor
• Possess strong management and leadership skills
• Be able to step into a supervisor role that encourages growth and professional development
• Ability to demonstrate flexibility
• Passion for people; ability to engage in authentic, meaningful ways.
• Creative: imaginative and resourceful.
• Motivating, inspiring; brings out the best in team members, volunteers and stakeholders.
  
  

Knowledge | Minimum Qualifications

• A bachelor's degree in a related field preferred
• Minimum of 3 years of management-level experience required
• A minimum of five years of progressively responsible professional communications experience in hospitality, event management, recreation management, non-profit management or related field with transferable skills required.
• Experience writing compelling copy in Associated Press Style required
• Confident working in CMS and email marketing platforms
• Effective contract negotiation and vendor relationship management
• Participated in the budget-creation and budget-management process required
• Effective communication, motivation, cooperation, and conflict resolution
• Experience with web-based platforms including WordPress, Mailchimp, and Survey Monkey
• Comfort with Adobe Creative Suite, including Photoshop, Illustrator, and Acrobat Pro
• Proficient in Microsoft products, including Word, Excel, PowerPoint, Outlook, Teams, and SharePoint
• Personal skills include leadership abilities, a positive outlook, self-motivation, and problem-solving
• Knowledgeable in planning programs and events, social activities, recreation and sports activities, resident-led clubs and committees that provide opportunities for residents preferred
• Knowledgeable in securing appropriate vendor partners in support of programs and events; negotiating pricing and contracts; securing insurance, liability waivers, and similar documentation preferred
  
  

Operating Principals

To Further Our Mission, Team Members Will

• Instill a sense of fun and enthusiasm into everything we do for the community.
• Exercise tact, diplomacy, and fair-mindedness in all interactions while providing exceptional customer care.
• Work collaboratively with community stakeholders to promote a governance style based on inclusiveness, mutual respect, consensus-building, and responsiveness to changing needs and opportunities.
• Promote compliance with community rules through education, communication, and building grassroots support.
• Reflect a work style based on inclusiveness, mutual respect, consensus-building, and responsiveness to changing needs and opportunities.
• Embrace the vision, goals, and aspirations of Cohere.
  
  

Job Type: Full-time

Pay: $50,000 – $60,000 per year

Benefits

• 401(k)
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off
  
  

Cohere is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Once an adequate number of qualified candidates has been identified, the job posting may be withdrawn or closed.