Campaigns and Digital Specialist, Mid-Level

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Job Summary:

Apple is a company that creates innovative products and is dedicated to leaving the world better than they found it. The Campaigns and Digital Experience Specialist will drive strategic marketing campaigns and optimize digital experiences to enhance customer engagement, brand visibility, and business growth. This role requires expertise in campaign execution, digital marketing, and data-driven decision-making.

Responsibilities:

• Assist in the development and execution of integrated marketing campaigns across digital and traditional channels, ensuring alignment with business objectives.

• Handle day-to-day campaign tasks, including content creation, sell in activities and measurement.

• Collaborate with cross-functional teams (marcom, product marketing, partner comms, sales, and regions) to ensure smooth campaign implementation.

• Apply marketing automation tools to enhance partner experience and engagement.

• Support the optimization of digital customer experiences through partners by continuing the evolve the standard methodology playbooks.

• Settle digital strategy for B2B and advocate with teams to integrate into existing B2C tools and initiatives.

• Collaborate with cross-functional teams to see opportunities to incorporate AI in the digital experience.

• Assist in seeing opportunities for personalization and data-driven enhancements to improve the customer journey.

• Conduct testing and gather user feedback to refine digital experiences.

• Champion regional efforts and pilots to drive and enhance the B2B digital experience and share standard methodologies.

• Monitor, analyze, and report on campaign and partner website/Apple site performance using key performance indicators and key marketing metrics.

• Use data analytics tools to track campaign effectiveness, optimize marketing spend, and identify trends for continuous improvement.

• Provide data driven recommendations to improve engagement and conversion rates.

• Stay updated on digital marketing trends and emerging technologies to support innovation in campaigns and experiences.

• Assist in implementing standard methodologies in SEO and content marketing.

• Support the management and optimization of the marketing technology stack, including CRM, automation, and analytics tools.

Qualifications:

Required:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field or equivalent experience.

• Approximately 5 years of experience in campaign management, digital marketing, or a similar role.

• Experience developing content with different touch points throughout the customer journey.

• Basic understanding of digital experience principles, UX/UI standard methodologies, and customer journey mapping.

• Proficiency in marketing automation, CRM systems, and analytics platforms (Pardot, Google Analytics, HubSpot, Marketo, etc.).

• Analytical attitude with the ability to interpret data and optimize performance.

• Strong communication, project management, and collaboration skills.

Preferred:

• Experience in B2B or SaaS marketing environments.

• Understanding of paid media, social media marketing, and content strategy.

Company:

Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software. Founded in 1976, the company is headquartered in Cupertino, California, USA, with a team of 10001+ employees. The company is currently Public Company. Apple has a track record of offering H1B sponsorships.