Brand Marketing Specialist

Please note: Ideal candidate will reside in the Dallas/Fort Worth, TX market.

Position Overview: The Brand Marketing Specialist is a key position within the Papa Murphy's Brand team that is charged with supporting guest-focused marketing and activation initiatives to drive increased brand awareness, acquisition, frequency and spending. You will assist in the development and implementation of programs and promotions developed to achieve Papa Murphy's goals and objectives.

The Brand Marketing Specialist is a creative, detail-oriented and energetic professional who can multi-task effectively, balance multiple and changing priorities, and work collaboratively in a fast-paced environment. This position requires attention to detail, strong organizational skills, and a sense of accountability.

In this important role, the Brand Marketing Specialist helps champion the Papa Murphy's brand by:

• Owning and maintaining the annual marketing calendar; ensuring that it is always up to date
• Assisting in the coordination of photo and video shoots, in partnership with the brand team
• Working with vendors, legal and AP to secure estimates and process invoices
• Assisting with the monitoring and reporting of product and promotion performance
• Supporting the implementation and execution of brand campaigns and PMI initiatives. Manage project timelines, submit art requests to support programs and complete product information forms for new product launches
• Regularly monitoring competitor, category and industry trends and reporting findings to the broader marketing team
• Organizing and tracking final assets from the studio
• Assisting with brainstorming sessions for new product launches or marketing ideas
  
  

What We Bring To The Table

• Salary range: $58,000-$65,000. Actual offer may vary from posted hiring range based on location, work experience, and/or education.
• Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
• Company paid life, accidental death & dismemberment, and long-term disability insurance
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
• 401(k) retirement account with employer match and immediate vesting
• Paid time off accrual account (starts at 15 days per year, with an additional day added annually up to 25 days)
• 10 paid holidays per year, plus an additional 2 floating holidays
• 8 Hours of Papa Cares Volunteer Hours per year
• Paid Parental Bonding Leave
• Tuition Assistance
• Employee Assistance Program
• 50% pizza discount at Papa Murphy's Company Stores
  
  

What You Bring To The Table

• Accountable and action-oriented individual who feels a sense of ownership for the company's growth.
• Resilient and will find a way to win and will roll up their sleeves to find creative solutions to new opportunities and everyday challenges.
• Excited to take on new tasks and solve problems as they arise.
• Creative and up on the latest marketing, social/digital, and industry trends.
• Analytical thinking and comfort level with data to convert insights into actions.
• Detail-oriented project manager who works collaboratively and can influence cross-functional partners to align around a project or initiative.
• Strong written and verbal communication skills.
• Proactive, results-oriented, organized, and a team player.
• Efficient use of personal computer and MS Office Suite -- Word, Excel, and PowerPoint. Use of marketing tools including Adobe Creative Sweet and AI tools is a plus.
• Use of project management and Digital Asset Management tools such as Wrike and Media Valet is desired
• Self-motivated and able to work remotely
• Must be able to travel as business needs require (estimated 10% travel.)
  
  

Foundations Of Your Career

• Bachelor's degree required.
• 2-4 years in brand marketing, advertising or related role. Franchised retail or restaurant experience preferred.
• Marketing experience as Marketing Assistant/Coordinator or agency Account Executive level. Adjacent experience, such as restaurant Operations, will be considered for the right candidate.
  
  

Please Note

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Papa Murphy's International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.