Brand Marketing Specialist

The Brand Marketing Specialist will partner with the Brand Director to support the development and execution of the marketing strategy that delivers revenue growth and aligns with the global marketing vision with a strong emphasis on the CLA (Caribbean Latin America) region. This role will be responsible for developing campaign briefs, collaborating with key stakeholders (across Marketing verticals, commercial CLA and HQ Teams…) to deliver best-in-class and integrated marketing executions across channels, and leading short-term business needs while supporting the long-term Americas marketing strategy. This position will have a strong focus on events and in-store activations in the CLA region although the responsibilities are across all marketing touchpoints e.g. Media, PR etc…. through an Integrated way of working.

We seek a highly motivated, organized, entrepreneurial and collaborative individual with previous experience in brand marketing. The Brand Marketing Specialist is part of the larger marketing team and will collaborate to develop retail and consumer-facing marketing activity to drive brand desirability and growth.

Job Responsibilities

Main responsibilities:

• Work cross-functionally to implement go-to-market tactics across all touchpoints
• Assist in building campaign briefs in partnership with internal partners for external agencies
• Proactively analyze consumer insights, data, competition, and business performance to identify new opportunities and optimize campaigns
• In partnership with Brand Director develop co-op marketing plans with internal and external partners
• Conduct business analyses and post marketing campaign reviews
• Track business performance, co-build and execute the TAG Heuer Americas marketing strategy and action plan that answer to the business needs
• Build presentations for internal teams and external partners to communicate strategies
• Support with budget forecasting and tracking on a monthly, quarterly, and annual basis
• Communicate frequently with Commercial teams to ensure marketing plans support business needs and are implemented flawlessly
• Collaborate with global marketing teams to ensure campaigns align with the Americas market
• Coordinate and redefine team process to improve productivity
• Support broader marketing initiatives including but not limited to VIC dinners, in-store events, and other brand events
• Assist Brand Director to lead projects efficiently, by communicating effectively and meeting objectives
  
  

Profile

Knowledge, skills & abilities: Knowledge in strategizing, developing, and delivering upon Marketing strategies to meet company objectives Excellent communication and cross-functional relationship management skills working with Merchandising, Finance, Commercial, and HQ teams to ensure alignment across marketing initiatives Strong analytical skills. Proficiency in analyzing, consolidating, and interpreting data from various sources Experience managing budgets Willingness to work hands-on—develop the strategy behind an initiative and implement it Highly collaborative and organized, to excel in a fast-paced and demanding environment Ability to prioritize multiple projects effectively to delivery timely and impactful results Understanding of current marketing and luxury trends Education and experience: 3-5 years Marketing experience is required Bachelor’s degree in marketing, business, or related field Ability to speak Spanish in a business environment Passion to drive top-line growth (short- and long-term) and think creatively Experience working LATAM and/or North America Advanced knowledge of Excel and PowerPoint Ability to articulate and present ideas clearly to different levels of seniority

Additional Information

Reporting relationships:

• Reports to Brand Director
• Individual is part of the Americas marketing team working closely with media, events, finance, commercial, and HQ teams