Brand Marketing Insights & Strategy Associate Director, Brand & Content Marketing

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Description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About This Role

Reporting directly to the Global Head of Brand & Content Marketing, you will serve as the vital connection between our global brand marketing decision-makers and our research, analytics and and data science partners. This role serves as a strategic business partner who collaborates with technical experts in research, analytics, and data science to drive marketing excellence through insights. Your strategies and insights will directly influence marketing decisions and drive business growth.

Additionally, as marketing evolves toward data-driven approaches, you will partner with technical teams to modernize our insights capabilities by combining traditional measurement frameworks with brand new technologies. This will transform how we gather, analyze, and act on consumer insights across our brand, organic social, experiential, and content marketing initiatives.

As a Brand Marketing Insights & Strategy Associate Director you will...

• Guide global research priorities and strategy; coordinating with research teams executing studies
• Support development and implementation of global brand measurement frameworks, translating them into recommendations and action plans
• Drive brand tracking studies, creative testing, and consumer insights initiatives across marketplaces
• Foster strong relationships across marketing, product, and analytics teams to ensure alignment on insights-driven initiatives
• Partner closely with analytics teams to interpret data, create narratives and develop brand marketing strategies
• Spearhead post-campaign analysis to improve future campaign effectiveness
• Drive quarterly insights activation to inspire innovative marketing approaches
• Monitor competitive dynamics and consumer trends to inform strategic direction
• Partner with technical teams to implement new technologies and analytics solutions, championing data-driven approaches to measure marketing effectiveness and consumer behavior
  
  

About Audible

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Basic Qualifications

• Bachelor's degree in related field
• 5+ years of experience in marketing strategy and brand insights
• Experience in brand strategy development
• Experience communicating and presenting complex insights to diverse stakeholders
  
  

Preferred Qualifications

• MBA
• Experience in entertainment, media, or subscription-based businesses
• Track record of driving measurable business results through consumer insights
• Proven success in a strategic role
• Experience in managing complex, cross-functional projects
• Experience navigating challenging business environments
• Proven ability to build relationships with cross-functional colleagues
• Understanding of AI applications and opportunities in marketing strategy
• Ability to identify emerging trends
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

If you have questions about this posting, please contact [email protected]