Brand Manager

Job Details

Description

Bellisio Foods, Inc. is a growing global company with a long history of providing quality, innovative food tailored to meet consumer tastes and lifestyles. While headquartered in Minneapolis, Minnesota, our immense production facility in Jackson, Ohio, creates more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks, and side dishes. We are a values-driven organization, making a solid investment in those who foster integrity, prize authenticity, and possess an entrepreneurial spirit.

Based in our corporate headquarters in the North Loop of Minneapolis, the Brand Manager will be the driving force behind our brand strategy for our largest brand.

The selected candidate will develop and implement short and long-term marketing strategies and plans to support the growth objectives of the company.

This will include leading initiatives to enhance brand equity, increase market share, and drive sales growth through new strategies & innovation.

Summary

The brand manager is responsible for the stewardship and building a brand (or portfolio of brands) for the company. He/she assists the brand leader in all activities related to the brand including brand strategy development and execution of those strategies.

Key Responsibilities

• Brand Strategy Development
• Develop brand positioning including brand architecture, target audience, value proposition and messaging to revitalize brands and drive meaningful difference in the marketplace.
• Conduct market research and analyze consumer insights to identify trends and white space opportunities that will inform strategic brand growth plans.
• Product Management
• Lead the development of the brands innovation pipeline, identifying gaps and opportunities that align with the brand strategy and company desire to expand and grow capabilities
• Oversee product lifecycle management from ideation to launch, ensuring alignment with brand strategy and consumer needs.
• Monitor and analyze product performance, making data-driven recommendations for improvements and innovations.
• Marketing Execution
• Provide direction, leadership and inspiration to the cross-functional teams (sales, trade, product development) to ensure alignment and successful execution of marketing initiatives.
• Actively seek and incorporate consumer feedback into brand strategy.
• Track and analyze key performance indicators (KPIs) to measure brand performance and success of brand initiatives and launches
  

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management.
• Strong understanding of market dynamics, consumer behavior, and competitive landscape.
• Proven ability to develop and execute successful marketing strategies and plans.
• Ability to work in the office 4 days/week
  
  

Desired Qualifications

• MBA degree.
• Experience in the CPG industry.
• Excellent analytical skills with experience in data-driven decision making.
• Experience leading cross-functional teams to successful outcomes.
• Strong project management skills and ability to work in a fast-paced environment.
• Exceptional communication and interpersonal skills.
  
  

Compensation Range

$115,000 - $130,000

Bellisio Foods is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran, or disability status.

Disclaimer: This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. Duties, responsibilities, and activities may change at any time with or without notice.