Brand Manager

Overview

Discover greater levels of performance. With over 1,300 stores throughout the U.S. and an innovative omni-channel ecosystem, Ulta Beauty is revolutionizing the beauty retail experience. Ulta Beauty is expanding its digital capabilities, opening new stores on a continual basis and re-designing existing locations with the latest design and technological advancements for heightened guest experiences. We’re not just growing, we’re thriving through consistent innovation and a bold commitment to re-imagination. If you want the opportunity to build something strategic, to take ownership of your career trajectory, to apply your passion to operational excellence, Ulta Beauty provides the kind of stability and support few organizations can match. So be curious. Be flexible. Be more than you thought possible. The future is yours at Ulta Beauty.

POSITION SUMMARY: The Manager, Brand Development will support the strategy build-out, execution, and collaboration across the enterprise of Ulta Beauty’s Brand Building strategic initiative. This role will be instrumental in curating and fostering a brand building culture within our go-to-market teams, as well as the eco-system, processes, and KPI’s that will support this initiative. As a highly influential leader, this role will be responsible for aligning executive stakeholders on the Brand Building initiative, as well as building training, documentation and processes surrounding brand development.

CORE JOB RESPONSIBILITIES:

Business Area Strategy:

• Leads the development and execution of the Brand Development strategy, in partnership with Senior Director, Merchandising Strategic Platforms + Brand Development, managing through cross-functional collaboration, process and communication.
• Manages strategy execution and provides input and direction to Merchant’s on initiative.
• Participate in long-range merchandising and strategy development around all things Brand Development. Includes partnering with Merchants and MP&I on Ignite Brand placement, product innovation, marketing, supply chain, eventing, education and overall execution.
• Drive analytics and 3-5 year strategy for Ignite Brand portfolio of brands.
  
  

Merchandising Strategy Development:

• Responsible for managing the development of Ignite brands and their ecosystem - with the goal of successfully growing/scaling their businesses at Ulta Beauty
• Support Ignite Brand Merchants with cross-category solutions
• Apply critical thinking skills and tracking management to help lead growth for Ignite Brands
  
  

Standup with cross functional support Brand Building Ecosystem

• Develop and source content to aid in educating merchants on how to grow at Ulta Beauty
• Build playbook on key go-to-market levers
• Strategic vendor management with key partner brands/council
  
  

Marketing, Education, Eventing, Stores and Finance:

• Responsible for cross functional partnership around Build Brand initiatives
• Strategy build out, governance, briefs and support documentation supporting this effort
• Work directly with the DMM/VPs to update on platform KPIs, progress and ecosystem
• Oversee Strategy:
• Key launch 360 marketing plans
• Dotcom Brand, Store Strategy
• Sampling, email and CRM Strategy, as needed
• In-store Merchandising: Collaborate with buyers on securing and developing off-shelf placement
  
  

Analyze:

• Proactively assess and monitor Ignite Brand business, inventory and investments as well as evaluate competitive landscape and marketplace to determine potential opportunities and develop strategies to address.
  
  

REQUIREMENTS FOR CONSIDERATION:

• 8+ years of professional, relevant experience with deep category, product, trends and guest knowledge
• 2+ years of buying experience with proven examples of developing brand strategies, assortments and go-to-market plans
• Strong established cross-functional expertise with Ulta Beauty
• High emotional intelligence/IQ and strong relationship management skills
• High Energy/Positive Team Member, Collaborator and Contributor
• Strategic thinker with strong business acumen and creative problem solver
• Capability to lead brand meetings and presentations
• Demonstrates enterprise thinking
• Professionalism and confidentiality required
• Proficiency with Microsoft Office. Knowledge of SAP and SAP Hana a plus
• Strong organizational skills required
• Excellent communication skills, both oral and written
• Some travel required
  
  

The pay range for this position is $88,200.00 - $116,900.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

About

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.