Brand Coordinator

Overview:

At Story Cannabis, we’re building some of the most experience-driven cannabis brands in the market; Fade Co., Just Flower, and Just Vape. These brands are part of our vertically integrated portfolio and represent a key pillar of our growth strategy as we expand across multiple states. Backed by strong executive leadership and deep roots in cannabis, Story is scaling rapidly and we’re looking for a Brand Coordinator in Arizona who’s ready to grow with us. This is a junior-level role focused on coordinating brand execution across events, merchandising, ambassador activity, and content capture. It’s a hands-on opportunity with real ownership and visibility, ideal for someone who’s eager to move fast, take initiative, and help shape how our brands show up in a dynamic, competitive market.

Key Responsibilities:

Event Execution & Brand Activations

• Coordinate and execute brand events and activations across Arizona, from setup to breakdown.
• Ensure every event reflects brand tone, storytelling, and visual standards.
• Represent the brand on-site, at Story Cannabis retail locations, third-party dispensaries, community events, or partner activations around the state.
• Proactively identify local opportunities for events, partnerships, or brand moments in community, retail, or culture.
• Bring new ideas to the table; develop scrappy, smart activation concepts and pitch them for seasonal calendars or one-off executions.
• Support the execution of cultural collaborations, influencer activations, and campaign-driven fieldwork.

Retail Merchandising & Brand Visibility

• Manage ongoing in-store merchandising and signage updates in collaboration with retail partners.
• Audit retail locations for brand compliance and freshness.
• Identify opportunities for new placements or creative displays that boost visibility.
• Track inventory and usage of merchandising kits, QR codes, and printed assets.

Ambassador Program Support

• Oversee day-to-day scheduling, communication, and support for Arizona-based brand ambassadors
• Ensure ambassadors are equipped with the right training, event materials, swag, and talking points to represent the brand authentically and consistently
• Maintain a consistent presence at key activations to guide tone, capture feedback, and ensure executional quality
• Coordinate content creation support—guide ambassadors on the types of photo and video content needed (e.g., branded environments, trending formats, product highlights, UGC-style storytelling), ensure timely submission, and review for quality and brand alignment before sharing
• Stay current on social trends, meme culture, and content formats (e.g., Reels, TikToks, POVs, lo-fi product showcases) and coach ambassadors to adapt their content style accordingly
• Collaborate with the Brand Director and creative team to flag high-performing content for potential reposting or paid media usage
• Track ambassador KPIs including event attendance, content output, engagement quality, and ROI contribution

Content Coordination & Digital Asset Management

• Be on site for photoshoots, content creation, and campaign capture moments.
• Coordinate with creators, photographers, and videographers when on-the-ground support is needed.
• Upload content into the DAM with proper naming, tagging, and folder organization.
• Track asset usage across campaigns, retail, and social platforms.

Digital & Paid Media Support

• Support execution of digital brand campaigns by gathering local content, ambassador UGC, or field results.
• Ensure local menu platforms (Dutchie, Jane), brand pages (Weedmaps, Leafly), and QR codes are current and accurate.
• Provide store-level feedback on digital campaigns and flag outdated or missing information.

Local KPI Reporting & Field Insights

• Track KPIs for activations, ambassador content, foot traffic, QR scan activity, and more.
• Contribute to monthly reporting templates to support regional and brand-wide analysis.
• Gather on-the-ground feedback from store staff, consumers, and partners to inform campaign strategy.

SOP Execution & Systems Consistency

• Follow brand SOPs and execution playbooks for events, merchandising, ambassador support, and content capture.
• Ensure consistency in how campaigns are activated across locations.
• Provide feedback to improve or evolve SOPs based on field experience.
• Support onboarding and training of new ambassadors or event contractors using toolkits provided.

Social Media & Content Distribution Support

• Coordinate tagging and submission of content from ambassadors and creators.
• Track in-market posts and support the timely delivery of field content for social or paid use.
• Identify standout content or stories from the field that may be elevated to brand channels.

Swag, Sampling & Asset Management

• Manage local inventory of swag, sampling products, printed collateral, and signage.
• Coordinate distribution for activations, retail events, and ambassador use.
• Track inventory usage and reorder needs based on campaign cycles.

Qualifications:

• 1+ years of experience in brand marketing, event production, or retail merchandising
• Understanding of brand identity, retail experience, and in-person consumer engagement
• Comfortable working independently and staying organized in a fast-paced environment
• Detail-oriented with high standards for visual presentation and brand consistency
• Familiarity with tools like SeedTalent, DAM systems, Google Workspace, and digital menu platforms
• Passion for cannabis culture and a desire to build something people remember