Brand Communications Specialist

Job Summary

PODS is looking for a Brand Communications Specialist with a proven track record of planning and executing multi-channel organic social media content and influencer partnerships to drive brand awareness and elevate consumers’ perception of our brand as a thought leader and authority in the moving and storage space. In addition, this individual must be a natural collaborator. They will work closely with internal groups to identify and share engaging social media content about our customers, associates, company, products/services, partners, and industry.

This role is required to be on-site Monday through Thursday at PODS’ Corporate Center in Clearwater, FL. Friday is an optional remote day. In-office presence is important for cultivating a collaborative and innovative work environment. When people are together in the same space, they are more likely to build relationships, share ideas, and solve problems together.

Essential Duties And Responsibilities

• Drive efficiencies and improve processes through the ownership of all aspects of the brand’s organic social media presence, including but not limited to strategy development, content creation (both copywriting and graphic design/production), scheduling/publishing content (including hashtags and tagging), community management, and reporting
• Monitor for user-generated content (UGC) across all relevant platforms and engage with content creators to gain permission/access to utilize third-party assets
• Own the social media influencer partnership program, including but not limited to strategy development, influencer sourcing, onboarding, relationship management, content review, and performance reporting to drive brand growth and engagement
• Conduct ongoing social listening to monitor brand sentiment, identify trends, and gather insights, enabling proactive engagement and strategy adjustments
• Prepare monthly, quarterly, annual, and ad hoc reports by locating and compiling relevant data
• Coordinate directly with subject matter experts to maintain knowledge of products/services required to successfully raise brand awareness, increase engagements, and boost sessions across organic social channels
• Perform maintenance as needed on social media accounts (e.g., updating cover/header photos, profile photos, descriptions, products/services)
• May assist with paid social media efforts as needed, including determining organic content to boost
• Responsible for asset management, including storage, file naming, and talent usage rights
• Own internal e-commerce site of branded promotional products and apparel, including but not limited to user account management, inventory, and reporting
• Evaluating data of previous orders and considering emerging trends, recommend innovative promo items and apparel to add to the internal digital store, including reviewing samples and proofs
• Assist with managing branded promotional products and apparel on an employee recognition platform
• May oversee advertising or creative agency, internal and external copy and design teams in support of content development
• Coordinate employee engagement/community involvement opportunities as needed
• Perform general administrative duties, such as invoice management and scheduling meetings, as needed
• May perform other duties and responsibilities as assigned
  
  

Management & Supervisory Responsibilities

• Typically reports to Management. Direct supervisor job title(s) typically include: Senior Manager, Brand Communications
• Job is NOT directly responsible for managing other full-time employees (e.g., hiring/termination and/or pay decisions, performance management)
  
  

JOB QUALIFICATIONS: Education & Experience Requirements

• Four-year degree in Marketing, Advertising, Communications, Journalism, Public Relations, or a related area, or an equivalent combination of education and experience may be considered
• 3-5 years prior work experience in Marketing, Advertising, or Communications
• Previous experience working at or supervising advertising, creative, media, or PR agencies
• Advanced knowledge of multiple social media channels, such as Facebook, Instagram, Threads, X (formerly Twitter), Pinterest, LinkedIn, YouTube, Snapchat, Reddit, and TikTok
• Social listening and content scheduling/publishing tools, such as Sprinklr, Hootsuite, or Sprout Social, proficiency a plus
• Previous experience working with social media influencers/content creators and utilizing influencer marketing tools, such as Aspire, Brandbassador, Capitv8, Mavrck, Tagger, or Upfluence
• Use or quickly become proficient with graphic design tools, such as Canva and Adobe Photoshop, InDesign, and Illustrator
• Use or quickly become proficient with video production tools, such as Adobe Premiere Pro
• Strong quantitative background with a thorough understanding of Google Analytics and reporting/analytics capabilities of multiple social channels/tools (e.g., Meta Business Suite/Business Manager, Linktree, Bitly, Sitecore, Tailwind)
• Previous experience in the promotional products space preferred
• Advanced experience with Microsoft Word, Excel, Outlook, PowerPoint, and Teams
• Passion and ability to quickly learn internal systems/tools
• Creative storyteller with a keen eye for design
• Communicate effectively, both orally and in writing, with all organizational levels
• Provide quality customer service to internal and external parties
• Work independently and manage multiple projects simultaneously with changing priorities
• Self-reviewing work with strong attention to detail
• Demonstrated critical thinking skills, strategic planning, and execution
• Keep up to date on emerging and relevant social media channels and trends
  
  

Physical Requirements

• Ability to sit at a desk and use a computer for up to eight hours a day
• Ability to use hands and fingers to type on a keyboard and use a mouse to navigate; vision sufficient to view small details on a computer monitor
• Ability to stand and walk up to 8 hours a day; ability to stoop, bend, and lift boxes weighing up to 50 lbs.
• Ability to hear/verbally communicate using a telephone handset and/or connected headset device
  
  

WORKING CONDITIONS

• Regular business hours; some additional hours may be required
• Travel requirements: Negligible
• Climate-controlled office environment during normal business hours
• May be subject to pre-employment criminal background check and/or drug screening as well as random drug screenings in accordance with company policy
• Regular attendance and punctuality required
  
  

DISCLAIMER

The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.

Equal Opportunity, Affirmative Action Employer

PODS Enterprises, LLC is an Equal Opportunity, Affirmative Action Employer. We will not discriminate unlawfully against qualified applicants or employees with respect to any term or condition of employment based on race, color, national origin, ancestry, sex, sexual orientation, age, religion, physical or mental disability, marital status, place of birth, military service status, or other basis protected by law.

It is essential for us to work in an atmosphere of friendly cooperation; it is your responsibility to:

• Ask your direct supervisor for an explanation of anything you do not understand.
• Attend Orientation class and any required training sessions.
• Read your job description and Associate Handbook; sign the required acknowledgment documents and return to HR.
• Ask any questions about these items as well as any information given to you at meetings and through individual or group instructions, which will assist your understanding of this position.
  
  

I have read and understand that this is not an employment agreement or a contract. Management has the exclusive right to alter the scope of work within the framework of this job description at any time without prior notice.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values.Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.

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