Associate Manager-Planning- SP&I

Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Experiences (DX). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

We are looking for an Associate Manager, CE Strategy, Planning and Integration to join our dynamic team. You will be part of a team responsible for the development of holistic, audience-centric communication plans for your assigned lines of business. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaign.

You will report to Manager, Customer Engagement -Strategy, Planning & Integration.

You Will:

• Facilitate partnership across Agency, Activation, CIMA, Yellow Shoes and Finance teams to develop campaign recommendation and facilitate approvals.
• Lead annual and tactical planning for assigned paid media and owned channel campaigns, as well as quarterly plan optimizations.
• Partner with Agency in offline media planning and coordination of media buying.
• Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages.
• Manage campaign media budgets aligned with the annual operating plan.
  
  
  

You Have:

• Minimum 5 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.
• Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life them in an integrated communications plan.
• Demonstrated history partnering and leading diverse expertise teams or partners within a Marketing organization or agency.
• A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends.
• Expertise in using Smartsheets and Workfront.
  
  
  

Education

• Bachelor's degree or equivalent work experience
  
  
  

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

#DX Marketing

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

The hiring range for this position in Anaheim, CA area is $113,800.00-$152,500.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered