Assistant Manager Trend Marketing & Cultural Insights

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

As Assistant Manager on the Culture Marketing team, supporting Trend Marketing and Cultural Insights, you help strengthen adidas’s cultural presence in Los Angeles by connecting the brand to local creative communities and identifying early cultural signals. You support seeding, placements, events, and relationship management to ensure brand activity feels authentic to LA’s music, fashion, and lifestyle landscape. While LA is the primary focus, this role also contributes to global efforts by sharing local insights that shape how adidas shows up Globally. The ideal candidate brings a strong awareness of LA culture, a deep interest in emerging trends, and a passion for elevating credible voices from the city.

Key Responsibilities

• Support the execution of adidas’s Trend Marketing and Cultural Insights framework through relevant partner programming, product seeding, and network engagement.
• Coordinate and take a proactive approach connecting artists and people of influence to moments, events, and product placements.
• Attend entertainment, community, and cultural events for networking and trend observation, when relevant.
• Support in documenting cultural placements and seeding moments for internal tracking and reporting.
• Track and report on emerging cultural trends in LA that may influence brand storytelling, product creation, or community engagement.
• Build relationships with external Culture Marketing contacts while keeping adidas objectives a top priority.
• Support in implementing strategic product plans in conjunction with category and PR/Marketing counterparts
• Interact with go to market, brand marketing, public relations, event marketing and product creation teams as needed to execute plans. Support all aspects of the execution plan.
• Identify opportunities to connect artists and people of influence to the brand through moments, content creation, activations, campaigns, product placement, seeding, etc.
• Support Culture Marketing integration through strategic placement and targeting of specific brand and product initiatives.
• Review and select programming for involvement, assure timely product fulfilment, and obtain placement documentation for internal reporting.    
• Leverage marketing integration to drive key commercial opportunities at wholesale, retail, etc
• Participate and represent Culture Marketing team in seasonal projects, workstreams, milestones, and bottoms up initiatives.
• Maintain a strong awareness of music, fashion, streetwear/lifestyle, etc within Culture Marketing industry, trends and activities.
• Manage product order entry and fulfillment processes in support of the Trend Marketing and Cultural Insights team and related seeding efforts.
• Ability to interpret, analyze and storytell cultural insights to senior leadership
  
  

KEY RELATIONSHIPS

• Culture Marketing leadership
• Head Office
• Go to Market/Merchandising
• Brand Marketing/PR
• Product Marketing
• Sports Marketing
• Finance
• Legal
  
  

Knowledge, Skills And Abilities

• Project management skills and an ability to work well in a team environment.
• Strong awareness of LA cultural movements in music, fashion, lifestyle, and streetwear
• Ability to write reports, business correspondence and create clear presentations.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Knowledge of the music, fashion, streetwear/lifestyle trends and industry.
• High level of proficiency in Word, Excel, PPT, Outlook, and Teams.
• Utilize good judgement and professionalism at all times
• Strong organizational, problem solving, time management and resolution skills
• Unconventional business hours may be required. (evenings, weekends)
  
  

Requisite Education And Experience / Minimum Qualifications

• Four year college or university degree in Marketing, advertising or related field
• Minimum 3 years of experience in related field
• Equivalent combination of education and experience may be substituted for degree.
  
  

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.

Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.

The anticipated low and high end of the base pay range for this position is $74,744 - $95,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.

We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, California.

Though our teammates hail from all corners of the world, our working language is English.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.