Assistant, Manager, PR & Creator Community- Le Labo NA

Description

JOB SUMMARY: We are seeking a PR and Creator Community Assistant Manager to join our North America Marketing team. The role covers a range of responsibilities from press strategy, to nurturing Le Labo’s creator community, and planning & executing activations. The position is based in Le Labo’s headquarters in Williamsburg, and reports to the North America Marketing & Partnership Director.

PR AND COMMUNICATIONS

• Support the Director in developing and executing PR strategies to achieve brand KPIs and increase share of voice.
• Create seasonal press strategies aligned with the NA marketing calendar, NPLs, key brand moments, and new boutique openings.
• Serve as the main point of contact for PR agency to ensure coverage and events are aligned with brand’s alternative marketing approach.
• Deliver global press assets for new product launches ensuring timely and accurate distribution.
• Analyze monthly PR coverage reports, tracking KPIs through Launchmetrics, and leverage insights to inform future initiatives.
• Forecast products for press and influencer gifting, supporting both new launches and ongoing business needs.
• Oversee the PR and creator event budget, ensuring all activities remain within target and expenses are accurately tracked.
• Support production of Le Labo on Wheels, the brand’s pop-up concept, kick-off events.
• Drive creator and press event strategy and execution for NPL and key brand moments. Travel may be required to attend events ensuring hands-on support.
• Contribute creative ideas to brand brainstorms.
  
  

CREATOR COMMUNITY

• Support development and execution of creator engagement strategies that elevate brand awareness, drive consumer consideration, and improve conversion rates.
• Manage mailings, shipments, and messengers to creators, overseeing all communications and ensuring timely execution and updates.
• Collaborate with Global Creator teams to align creator outreach with broader programs and secure consensus on all initiatives.
• Measure and track effectiveness of creator gifting and events through Tribe. Oversee monthly and quarterly reporting and insights, analyzing performance data.
• Generate actionable recommendations based on consumer insights, KPIs, and industry trends.
• Perform competitive analysis, industry research, assessment of best practices and KPIs in a constantly changing landscape.
  
  

CHAMPION AND STEWARD LE LABO VALUES

• Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
• Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
• Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
• Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
• Exude passion for Le Labo and deeply appreciate, understand the Brand DNA
• Drive awareness and sales of refill program
• Ensure deep diversity & inclusion focus and understanding for client interactions
  
  

Qualifications

QUALIFICATIONS & SKILLS

• 3-5 years successful experience in press and creators relations with identifying partners, building relationships, developing programming, event execution, and overseeing reporting.
• Demonstrated knowledge of cultural landscape to keep brand relevant, relatable, and aspirational to consumers.
• Be a motivated, self-starter, with the ability to work both independently as well as collaboratively with a team-player mindset.
• Adaptability in working within different work cultures and organizational teams.
• Highly developed PowerPoint and Excel skills, with an eye for formatting and presenting information in a digestible way.
• Outstanding written, oral, and presentation-based communications skills.
• Organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment.