Assistant Director of Strategic Communications
Women Leaders in Sports
Date: 8 hours ago
City: Kalamazoo, MI
Contract type: Full time

- Manages media and public relations for assigned sports teams, coordinating daily and game-day media needs. Develops, edits, produces, and distributes informational resources for media and public.
- Updates and maintains the official website, athletic-affiliated web pages, and social media platforms.
- Archives team and student-athlete statistics, data, biographical information, and photographs for operational and historical purposes.
- Pitches story ideas to external media outlets for assigned teams and Bronco Athletics.
- Drives proactive creation and implementation of multimedia content and projects using advanced new media technologies to enhance involvement in University Athletics.
- Maximizes stakeholder engagement, to increase ticket sales, boost sponsorship revenues, and elevate donor giving.
- Collaborates with other areas of University Athletics to plan, create, and execute promotional materials and activities, in-game elements, video board operations, and enhance fan experiences at athletic events.
- Manages in-game event staff onsite for designated games, ensuring consistent brand messaging and coordinating public address, video, and entertainment scripts to optimize fan interaction and overall, in-game experience.
- Engages stakeholders to prioritize marketing initiatives, allocate budgets, and develop cohesive elements to enhance brand awareness. Implements chosen initiatives across multiple channels.
- Bachelor’s degree in a related field from an accredited institution, or equivalent combination of education and experience.
- One year’s relevant experience.
- Experience working in collegiate athletics communications or professional sports media relations.
- Experience collaborating with administrators, coaches, and student-athletes.
- Excellent written and verbal communication skills.
- Strong organizational skills.
- Ability to meet deadlines.
- Social media experience with established and emerging applications.
- Experience in media relations in football or ice hockey.
- Ability to utilize various computer operating systems.
- Experience with creative software.
- Ability to work irregular shifts and extended hours, including weekends and holidays.
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