VP of Finance

Location: Grand Rapids, MI

Imagine when

You are a vital member of our growth-minded, industry-leading, innovative, brand-driven, global employee-owned company. You are challenged to grow, expected to challenge others, are part of something much bigger than yourself, and leave an indelible legacy through the people your life has impacted.

You have the opportunity to lead our financial strategy and team while ensuring the long-term health of the company. In this role, you will go beyond managing the books by building the frameworks that drive profitability, manage risks, and ensure our operations stay lean and efficient as we continue to grow.

Your assignment

Reporting to the President, the VP of Finance is a key contributor to the long-term financial health and operational success of the company—overseeing financial planning, capital allocation, and fiscal reporting across our business and the CAMO, STINGER, and PRO-FIT brands. This role balances high-level strategic planning with performance analysis and team leadership to ensure the business remains profitable and aligned with our long-term growth targets.

With a strong emphasis on financial strategy, the VP of Finance plays a pivotal role in turning business objectives into sustainable, scalable results. As a senior member of the executive team, the VP also provides insight into market trends and internal metrics, fostering a data-driven culture that supports our growth.

Essential Duties

• Partners with the President and board to lead the development of the company’s long-term financial strategy, aligning it with overall business objectives and growth targets.
• Oversee the entire budgeting and forecasting process, collaborating with departments heads to establish, manage, and monitor operational and capital budgets.
• Conduct in-depth financial analysis, modeling, and scenario planning to evaluate potential investments, cost-saving initiatives, and business opportunities (e.g., new markets, M&A).
• Provide executive-level guidance on pricing, resource allocation, and major strategic business decisions.
• Develop a relationship and understanding of customers while working with sales leadership to translate growth objectives into revenue, margin, and pricing models and targets by channel and segment.
• Ensure the accurate, timely, and compliant preparation of all financial statements, including income statements, balance sheets, and cash flow reports, in accordance with GAAP.
• Direct all aspects of the accounting operations, including accounts payable, accounts receivable, payroll, and the month-end / year-end close processes.
• Manage cash flow, liquidity, and capital allocation to optimize working capital and support continuous operations.
• Utilize AI tools and other automation to improve efficiency and effectiveness of analysis and administration of tasks.
• Oversee tax planning and compliance efforts for all federal, state, and international regulatory matters.
• Understand business and product cost structures and recommend changes to optimize financial performance.
• Develop dashboards and KPI’s for key financial and business level metrics enabling data driven decisions ensuring business and customer success.
• Manage key relationships with ESOP advisors, banks, corporate insurance providers, and auditors.
• Lead, mentor, and develop a high-performing finance, accounting, and analytics team, fostering a culture of accountability, integrity, and continuous improvement.
• Evaluate and implement efficient financial systems, technologies, and internal controls to scale with the company’s growth.
• Identify, assess, and mitigate financial risks, including credit risk, currency risk, and operational risk.
• Ensure the company maintains robust internal controls and adheres to all financial regulations and governance policies.
• Manage the company’s insurance portfolio and risk mitigation programs.
• Other duties as assigned.
  
  

Required Skills

• Proven success leading and developing teams.
• Ability to see the broad direction of the business and translate into actionable financial plans.
• Demonstrated ability to partner with functional and executive teams.
• Superior analytical and problem-solving skills to interpret financial data, identify trends and develop solutions.
• Demonstrated ability to effectively present executive-level information to the leadership team and the board.
• Unwavering commitment to ethical conduct, compliance, and confidentiality.
• Expert-level knowledge of financial planning, budgeting, forecasting, and financial modeling.
• Deep understanding of GAAP.
• Proficiency with large-scale ERP systems and business intelligence tools.
  
  

Success Criteria

• Evidence-based and effective recommendations to the President and board regarding financial strategies aligned with overall business objectives and growth targets.
• Effective relationships cross-functionally and externally.
• Strong and continuous team development.
• Effective analytics models that improve performance of the business.
• Company-wide budgets that accurately plan the business.
• Effective risk management practices in place.
• Efficient systems and processes for all financial management responsibilities.
• Align with company purpose, cornerstones, and 8 character traits.
  
  

Qualifications

• 15+ years of progressive experience in finance with diverse responsibility, ideally in multiple financial areas including accounting, finance, and FP&A.
• 5+ years of experience in a senior leadership role within finance.
• Customer / commercial financial experience supporting brands and / or key customers.
• Bachelor’s degree in finance, accounting, economics, or a related field.
• Certified Public Accountant (CPA) license strongly preferred.
  
  

About Us

We are an employee-owned company and a proud part of the American building materials industry for nearly 75 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.

Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.

Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs, and depend on our brands to support them in delivering a job well done.

Our company's reason for existing

Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live. We get this is a moonshot reason for existing. Yet it is one we are committed to.

Our culture is characterized as

• Servant focused.
• Founded on Four Cornerstones, 8 character traits, and a simple operating philosophy of Serve
• Better
• Value
• Fun.
• High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
• Growth-minded, driving intentional investments in developing our people, our customers, and our communities.
• Innovative.
  
  

So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.

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