Regional Campaign Lead

What To Expect
Tesla is seeking an experienced and strategic Regional Campaign Lead to join our North America Sales and Delivery Organization, supporting the Field Sales team. In this high-impact role, you will lead regional development, execution, and optimization of strategic outbound programs and campaigns designed to increase brand awareness and increase market penetration. This includes responsibilities related to but not limited to scaling Events, Self-Serve, and Media opportunities.

As a Regional Campaign Lead, you will have a rare opportunity to scale several high impact top of funnel programs. This key role will drive cross-functional alignment, manage complex initiatives, and build robust strategies to grow regional market share. Understanding and evaluating performance and KPI’s is critical to the success of the program. You will partner closely with internal stakeholders to ensure program success from start to finish.

What You'll Do

Lead end-to-end strategy planning, coordination, and delivery of high-impact events, media opportunities, and self-serve expansion across a region, ensuring alignment with leadership, company goals, and stakeholder expectations

Exercise independent judgement to resolve logistical or operational challenges that may arise during event planning and event execution ensuring the proposed solution has Tesla’s best interest in mind

Manage relationships with business partners, vendors, local media and cross-functional teams to enhance event logistics, resources, and community engagement while driving regional growth

Take ownership in negotiating with external stakeholders to bring opportunities to leadership that significantly propel Tesla in achieving our mission

Monitor event KPIs, conduct post-event reviews, and implement data-driven insights to refine processes and scale successful regional strategies to drive market growth

Become a leader in top-of-funnel initiatives in your region, providing strategy suggestions and insights to leadership to shape the regional growth curve

Manage regional budgets and optimize resource allocation to support regional growth objectives

What You'll Bring

Bachelor's Degree in Communications, Marketing, Project Management, or equivalent experience with 4+ years in demand generation or strategic program management

Expertise in strategic planning, execution, and optimization of demand generation programs, with experience advising senior leadership

Experience negotiating vendor partnerships and contracts with minimal oversight, and proficiency in budget management for scalable top-of-funnel growth programs. 75% of the role is dedicated to strategic planning, stakeholder management, and budget optimization

Ability to manage multiple projects with attention to detail and deadlines in a fast-paced, ambiguous environment

Strong communication and relationship management skills across internal and external stakeholders. A passion for Tesla's mission and understanding of the customer journey and sales cycle are highly recommended

Advanced analytical skills to evaluate opportunities using data, trends, and tools to measure program effectivenes

Valid driver's license, flexibility to work evenings, weekends, and holidays as needed, and willingness to travel up to 50%

Benefits
Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

Medical plans > plan options with $0 payroll deduction

Family-building, fertility, adoption and surrogacy benefits

Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution

Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits

Company paid Basic Life, AD&D

Short-term and long-term disability insurance (90 day waiting period)

Employee Assistance Program

Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays

Back-up childcare and parenting support resources

Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance

Weight Loss and Tobacco Cessation Programs

Tesla Babies program

Commuter benefits

Employee discounts and perks program

Expected Compensation

Associate Marketing Specialist - $64,800 - $97,200/annual salary

Marketing Specialist - $79,200 - $118,800/annual salary

Sr Marketing Specialist - $93,600 - $140,400/annual salary

Staff Marketing Specialist - $115,200 - $172,800/annual salary

Sr Staff Marketing Specialist - $144,000 - $216,000/annual salary

Principal Marketing Specialist - $172,800 - $259,200/annual salary

+ cash and stock awards + benefits for all levels

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

We will accept applications for this job until January 31, 2028, after which this posting will be removed., Tesla