Digital Marketing Specialist

We're working with a pioneering medical device company specializing in innovating, developing, and bringing to market game-changing solutions to address today's most challenging unmet needs in medical aesthetics and surgical fields. Committed to continuous innovations, the company aspires to lead the energy-based medical device industry by aligning the latest technologies with market demand to deliver life-changing results for healthier and happier lives.

The Role

• Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display, and organic social to drive qualified sales leads.
• Develop and manage lead-generation programs tailored to manufacturing industry audiences, including gated content, landing pages, and nurture workflows.
• Build, segment, and maintain email lists and automated workflows in HubSpot to support lead nurturing, re-engagement, and customer lifecycle campaigns.
• Create, test, and refine landing pages and forms within HubSpot and related tools to maximize conversion rates and lead quality.
• Collaborate closely with Sales to align campaigns with pipeline targets, refine lead qualification criteria, and improve lead handoff processes.
• Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using HubSpot and other analytics platforms.
  
  

What You'll Need

• Proven experience in a digital marketing role with a strong focus on lead generation and performance-based campaigns.
• Demonstrated proficiency in HubSpot Marketing Hub (or comparable marketing automation platform), including email campaigns, workflows, lead scoring, and reporting.
• Experience marketing to or working within the manufacturing industry, with an understanding of typical buyer journeys and decision-making processes.
• Solid understanding of core digital marketing channels, including email, SEO/SEM, paid social, display, and website/landing page optimization.
• Hands-on experience building and optimizing landing pages, lead capture forms, and conversion paths.
• Ability to analyze campaign performance data, extract insights, and translate findings into actionable optimizations.
  
  

What's On Offer

• Opportunity to be a key driver of digital initiatives focused on generating high-quality sales leads.
• Contribute to supporting revenue growth within a pioneering medical device company.
• Work in an environment that encourages innovation, leadership, and creativity.
• Support, recognition, and room to grow your career within a collaborative team.
  
  

Apply via Haystack today!