Assistant Manager, Brand Marketing – Culture & Growth Marketing

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About The Role

The Assistant Manager, Brand Marketing – Culture & Growth Marketing is a brand steward, responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in cultural spaces that matter. This individual will bring a deep interest in brand marketing, strategy and bringing stories to life through different mediums. This role will support the development and execution of high-impact, culturally-relevant brand initiatives, and ensuring widespread implementation and executional excellence across all channels, including paid media, social, retail, site/digital, loyalty, partnerships, PR, and product experience, with a mission to ensure Gap remains the talk of the town.

What You'll Do

Strategic Development

• Support the development of inspiring marketing briefs by gathering key inputs from Cultural observations, desk research, Consumer Insights, and Product teams, helping to achieve business goals with sharp cultural strategies.
• Keep a pulse on cultural and industry trends, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to team brainstorms.
• Co-create high visibility strategy documents, assisting the Director of Brand Marketing and Culture craft insight-filled decks and proposals that will influence senior leadership across the Brand.
  
  

Campaign Coordination & Cross-Functional Management

• Maintain and update the omni-channel marketing calendar, ensuring all cross-functional partners have real-time visibility into the cultural strategies and plans.
• Coordinate the day-to-day marketing initiative pipeline, managing asset checklists, product sample tracking, and coordinating key milestones (from creative reviews to final mechanical approvals).
• Build strong working relationships with cross-functional peers in Project Management, Creative, PR, and Social Media to ensure seamless, day-to-day communication.
• Keep Go-To-Market (GTM) tracking tools up to date, collaborate with Project Management to flag potential project delays early, and draft project structures for smaller brand initiatives.
  
  

Operational Agility & Partnership Support

• Manage daily communications and asset delivery for merchants, regional markets, and external partners to ensure cohesive execution across all channels.
• Assist in executing nimble, in-season adjustments, helping route updated assets and communication when business priorities or consumer needs shift.
• Provide direct operational and execution support to the Director of Brand Marketing and Culture on high-visibility marketing initiatives and large-scale brand campaigns.
  
  

Who you are

• 2-3 years of experience in consumer marketing, experiential or social content marketing
• Team player with strong interpersonal skills; works well as part of a team with strong collaboration abilities
• Good organization and communication (verbal/presentation/written) skills with high attention to detail; proficient in deck/presentation creation
• Culturally curious, with an ability to identify and surface trends, ideas and moments that are relevant to Gap’s strategy
• Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment
• Gracefully juggle multiple, competing, high priority projects.
• Self-starter with an innate sense of curiosity and eagerness to test and learn
• High energy level and ability to thrive in a fast-paced and changeable environment
  
  

Salary Range: $76,400.00 - $95,500.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees
  
  

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.