Sr. Associate, Brand Manager (Adult / Nutrition)

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn and Facebook for the latest news.

Brand

At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof.

This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Overview

This position is responsible for driving growth through the activation of business analysis, cross-functional team leadership, budget management and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation.

In addition, this person will be a steward of their brands both internally and externally while weaving together all components of the “4 P’s” (product, price, place, and promotion) to deliver a compelling consumer and retailer need. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track.

Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives. The position requires an ability to proactively anticipate obstacles and the flexibility to seek alternative solutions to drive the business initiatives. The ability to analyze information to draw insights and conclusions to drive business decisions into action is essential.

Responsibilities And Accountabilities

Business Analysis & Reporting - Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts.

Growth Activation: Work closely with the innovation team and partners through product launches based on brand need. Manage relationships with partners to ensure product, marketing materials, etc are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.

Effective Communication - Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.

Brand Leadership - Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out - make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively.

Qualifications

Education

BA required, (Marketing or Finance preferred); MBA preferred

Experience

Minimum 4+ years in marketing/brand management or a related field

Other Characteristics

• Critical thinker with strong, proven analytical skills
• Experience with market analysis and data extraction
• Demonstrated ability to tell the story behind the insights
• Must have strong drive and motivation to exceed expectations
  
  
  

The pay range for this position is $89,506 - $132,468 per year.